Electric Dealer "Frame" has become a popular topic in Weibo

Around 10 o'clock in the morning "four sites to the same product have played the lowest competitive price Tao Lei photo

"From 9 o'clock in the morning tomorrow, Beijing East home appliances prices are absolutely 10% lower than the Gome suning store." If Su Ning dares to sell 1 yuan, that jingdong price must be 0 yuan! Yesterday, known as "The Scarf cannon" is called the Jingdong Mall CEO Liu A malicious words, temporarily aroused thousand layers of waves not only forced suning, Gome and other named "opponents" the first time to challenge, but also let many "onlookers" users ready to start "Amoy goods." By the wee hours of this morning, the electric dealer's "covenant Frame" has become a popular topic in Weibo.

Last night, this morning, the electric dealer "frame" has become a popular topic of micro Bo, and today 9 o'clock in the Morning "war", the above site for a while "people surging" picture or Web page open phenomenon.

Some people challenge many.

Why does Jingdong have to play big appliances? According to Liu explained: "Only people have enough price space, other categories even if cheap also on a few yuan money things, boring!" Hundreds of, hundreds of, down! "In the face of Liu Strong" force Palace, Suning easy to buy executive Vice President Li Bin Clear Challenge: "Any netizen if find suning purchase price higher than Jingdong, we will immediately adjust prices, and give the feedback has been purchased twice times the difference pay." "and Gome vice President Yang more directly, Gome never shied away from any form of price war, starting from August 15 9 o'clock Gome line of goods prices will be lower than Jingdong mall 5%; from Friday onwards, more than 1700 stores in the United States will keep the line next price.

In addition, in the above three electrical appliances merchants agreed today, "the Tri-Kingdoms" occasion, headquartered in Shanghai Tencent's electric Shang network also "halfway to kill", on the one hand, questioned Liu "Jingdong Mall all of us will be in the next three years to maintain 0 gross margin", on the other hand also announced: "September not only everyone electricity than jingdong cheap, 3C products are cheaper than Beijing east. ”

Price war is suspected speculation

For this electric dealer "wheels", last night many netizens question really dozen or hammer? Reporter morning comparison found that Panasonic a 55-inch Full HD 3D plasma TV (model th-p55vt31c), Jingdong hung out red "special card" 11599 yuan and Shanghai has goods, and Gome Online mall although listed 10888 Yuan but show that Shanghai is out of stock Large gold a silver white is 1.5 wall-mounted Inverter air conditioner (model Ftxh335lc-w) on the east of Beijing marked "clearance volume" price of 3899 yuan, and Xun online also sell 3899 Yuan can return 21 yuan.

In addition, the @ backlight criss on the micro-Bo said a few days ago just 2999 yuan from Beijing East bought a Skyworth 42-inch hard screen Internet color TV, this morning, "four countries war" at the beginning of the same paragraph on the east of Beijing has risen to 3999 yuan; Just now in the Beijing-East home appliances promotion to see a three-ocean washing machine price 1698 yuan, the result is put in shopping cart settlement when said the price is 2498 yuan! ”

Excessive bidding or illegal

"The more spear you play, the more true the battle may be." The relevant people pointed out: once the price war does appear clearly below the cost of sales, will violate the "anti-unfair competition law", will be the relevant departments shout stop. In fact, the domestic electricity business is far from two days, the past price war in the so-called "upset" or in a few limited limit machine, consumers can "second kill" to the probability is not high, or is the home appliances business platform and manufacturers agreed to good for the machine, the machine is similar but the model code has differences, so the parity is impossible to talk about. In addition, consumers in the "low price" at the same time to beware of "Ming Down Dark Rise" trap.

"Golden Nine silver Ten" is the home appliance sales peak season, China Electronic Commerce Association, Deputy Secretary-General Lu Xianbo pointed out that the spit on the surface is suning easy to buy, Jingdong Mall and other electricity competition between the electric quotient, in fact, is the market share between the dealer and the competition. Price competition at present although effective, but the excessive price war will not only affect the electronic business platform itself, will eventually hurt upstream manufacturing enterprises. In this respect, TCL chairman Li Artillery "covenant" said, the original online sales model is not owed, or arrears of time is short, and now online mode has become more and more like offline, ask the supplier to let him arrears.

Newspaper reporter Hu Xiaojing