Electric dealer Hot War Singles Day

Newspaper reporter Li Yanqing

Electric Dealer's "making Festival" products Singles Day shopping season is coming, recently reporter survey found that this year's festival, home appliance sales promotion battle has been played in advance.

It is understood that the electric dealers in the Internet to engage in "double 11" promotional. Suning easy to buy and more than 1000 manufacturers at home and abroad signed nearly 3 billion Yuan singles Festival promotional resources monopoly Agreement, involving more than 10 categories, the overall benefit of tens of millions of dollars. Cat Business Department staff Chen South revealed that the last 1 months Taobao account number increased by about 250,000, according to 1 people with 1 sub accounts, 1 months to increase at least 250,000 customer service staff, "is expected to arrive early." "he said.

The head of a home appliance brand said that last year Singles Day, its enterprise online hanging machine sales reached more than 20,000 units, the equivalent of a natural month sales. The target for this year is 60,000 units a day. At present, the enterprise has completed the model determination, the gift preparation stage, and prepare a single production line to deal with Singles Day sales.

Wang Junling, vice president of Beijing China Yee Kang Times Market Research Co., Ltd As for this year's Singles Day, despite the overall weak sales of household appliances, but due to the rapid rise of electric business channels, and to break the geographical, time constraints, so the single power-saving business will be defined as the climax of the off-season promotion. She pointed out: "For consumers, if Miss 8 15 price and National Day Golden Week promotion war, then should pay attention to the upcoming Bachelor of Power Saver promotional season, because this will become the most important electric business platform for a promotional storm." ”

Beijing Zhong Yi Kang Times Market Research Limited company president Lian Shiqing also pointed out that, in accordance with the practice of market operation of household appliances industry, the fourth quarter will be the key window period for enterprise performance improvement, the first three quarters of the unfinished plan will bet on the fourth quarter to complete the year's sales plan, so the appliance manufacturers unavoidably in the resource tilt, This, in turn, provides "ammunition" for the price wars of electricity dealers.