Electric dealer low-key holiday only push the occasional discount: Beware of online shopping traps

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No about war, no yell, no parity, National Day holiday before three days, relative to the line under the vigorous "promotional combination boxing", the major electric dealers only introduced the occasional concessions, performance insipid.

Industry insiders said that after many rounds of electricity price war, the electricity business "reverse force" line of the trend is increasingly obvious. During the national day, consumers are more inclined to "online parity, physical shop purchase." Experts remind, holiday consumption in the promotion of water, fishing site frequent, consumers need to be vigilant into the net shopping traps.

Electric dealers "laissez-faire" offline channel when the protagonist

Compared to one months before the electric business War, the two-day period of the electric business preferential activities appear relatively flat. In addition to the discount, most of the electricity dealers launched a "full return" or "coupons" and other regular activities.

Day Cat Mall launched "National Day Save money Big winner" activity, direct price. The high profile of the Beijing-east performance low-key, in addition to the introduction of "Beijing East Three Musketeers National Day low price attack" and other promotional activities, did not do too much publicity.

Compared with online dealers, offline channel to take up the two-day holiday promotion "protagonist." Reporters in Guangzhou Suning, Gome and other store visits found that the line under the store to promote a variety of promotional means, prices are competitive.

Businesses to play "promotional combination boxing." Located in Guangzhou Tianhe, a number of suning, Gome shops, the reporter found that in addition to the traditional price, gift, deposit gift coupons and other means, credit card 0 interest rate, 0 formalities, with UnionPay card vouchers and other financial promotional means eye-catching. Gold, diamonds, tourism are also used as a gift, as a gimmick to attract consumers.

Cherry Snow brand sales, compared to other periods, national day prices, "the lowest year." Hisense TV, a salesman also said that the national day price line under the gap is not small, some special products even cheaper than online.

"National day is not cheap, who come to the mall ah?" The salesman said.

The trend appears under the line upside down force line

The reason why the electric business is low-key is to avoid the edge of the offline channel. Allwin Consulting Flat Display Division general manager Chuang said that the national Day holiday has always been the traditional channel exerting force. Traditional brands and channels in the "11" period of investment in the sales will be greater than the online, "' 11 ' holiday is the business impact of the second half of the sales mission critical period." The first half of this year's household appliances industry overall performance downturn, the need for the ' 11 ' holiday big promotion to make up for performance. ”

For most consumers, holiday shopping is a leisure, but also to meet the "consumer experience and then choose to buy" mentality.

Citizen Guo, September 30, bought a color TV and refrigerator in the mall two big, he said, in the store to buy more assured. "National Day has time, the price is also preferential, can start." ”

After many times after the price war, consumer online shopping habits of the initial formation of the electricity quotient "inverted force" line under the trend is increasingly obvious.

67% of consumers said they knew about the electric business war. More than 80% of respondents said the national day shopping will be more reference network prices, of which 46% of consumers "will be online product price standards, in the physical store to find the same price of products", 38.7% of consumers "will be more online comparison price." Five-star Home appliances Festival before the "National Day household Electrical Appliances consumption demand Research report" shows that consumers tend to "online parity, physical shop purchase."

In the interview, a number of consumers, including Mr. Guo, also said that before the purchase on the Internet "parity." Suning A store director told reporters that 3C products and small household electrical appliances and other products by the impact of the line is relatively large, we also gradually feel the pressure of electricity.

Consumers should beware of online shopping traps

After the two holidays, "Singles Day", "Double 12", Christmas comes. Last year, Taobao "century Singles Day" total trading breakthrough 5.2 billion yuan, followed by the major electric power companies to follow the "double 12" also came to billions of yuan. With the success of the precedent, the electrical business will obviously continue to be keen on "festival" promotion. However, experts remind consumers, the electricity business consumer needs to be vigilant under the promotion of water and fishing websites and other online shopping traps.

"Straight", "return", "Full Back", "Seconds to Kill", "upset Price", "limited-limit" snapped up. All kinds of promotions let netizens dazzling, will greatly stimulate the shopping desire of netizens.

Yia Jianfang, an assistant analyst at the China Electronic Commerce Research Center, said that "low price and no goods", "price Before Price", "unique models can not be comparable", "a day of fluctuations in prices" is the electricity dealer price "water" commonly used means. In addition, the so-called coupons, coupons are used conditions, wring dry "moisture" after not so affordable.

Regular electricity dealer price "water", the rest of the illegal electric business is focused on "fishing".

China's anti-Phishing Alliance data show that as of September 26 has identified and handled nearly 2,300 fishing sites, the chain last month, a sharp increase of 40%.

China Anti-Phishing Alliance reminds: Holiday is the peak period of phishing site, outlaws will imitate a large number of regular websites or pages, fraud online shopping, pay consumers.

In the actual consumption process, experts advise consumers to maintain a good online shopping mentality, not by the so-called "ultra-low price" confused. Do not rely too much on the search engine in the online shopping, carefully identify the site domain name and try to use third-party payment, avoid ATM direct remittance. (Liaofei)