Electric Dealer "Multi-country Kill" exposes many industry problems

In the author's opinion, the electric dealer "multinational kill" is not a simple price war, but exposed a number of industry issues. First, the low level of competition in electricity business. Although E-commerce in the home appliance industry for many years, but almost traditional household appliances retail industry, the low level of replication, that is always trying to win by price competition, rather than by improving technology and services to compete. If competition is hierarchical, vicious price warfare is the lowest level of competition.

Second, the price war to hype themselves. There is no denying that there are individual electric business is fighting for the status of the river, but involved in the price battle of the electric dealers have seven or eight or more, it should be said that most of the "hitchhiking" hype themselves. And, similar to "Jing Dong Everybody Electricity three years 0 gross margin!" "In this case, there are also bragging elements." Even, I suspect that this is a tacit understanding of the collective hype, through the collective hype to "cake" big, and then divided into fertilizer.

Third, through the price of the pursuit of sales and even to achieve industry monopoly, for the follow-up action to prepare. For example, the greater the sales of electrical appliances, negotiations with suppliers and producers have the right to speak; For example, big sales can benefit the company's valuation and future listings, that is, "blood" is not robin behavior, not "silly spell", but has a greater purpose, such as to the stock market to circle money.

Four, the electric business industry legislation lag causes the business vicious competition not too many scruples. It is reported that although we have "electronic signature law", "on speeding up the development of E-commerce," and other industry laws and regulations, but are part of the scope, some are only ministerial regulations, the lack of a comprehensive e-commerce regulatory laws and regulations. Therefore, the electric business enterprises will be in the "Network commodity Trading and service regulation" before the introduction of the fish in troubled waters to maximize their interests.

In the physical store shopping consumer security is more secure, and the chaos of the electricity quotient, whether to protect consumer rights and interests need to observe. I think that price war is not terrible, afraid of the price war to the end there is no winner; Despite the inevitable commercial hype, but keen to hype, talk, speak hard words, it reflects the industry impetuous; As for the price war to achieve monopoly or the purpose of the market circle money, is a "conspiracy." Feng Haining