Electric Dealer online pharmacy head hanging plate low price into industry against the main cause

"Taobao did not get the online drug licensing, Zhejiang Province, the Food and drug regulatory authorities have been investigating and punishing Taobao, demanding rectification as soon as possible." "The State Food and Drug Administration Inspection Bureau recently to Taobao Taobao Mall is accused of" unlicensed "selling drugs, to respond.

And with the response surfaced, the original sharpening, want to aggressively enter the drug B 2C market, the Big electric giants, is ushering in the biggest challenge ——— plate sword.

Taobao Mall signed shop link disconnected

Since June 20 this year Taobao Mall Medical Museum on line operation, the industry for its "unlicensed" drug sales dispute has not been interrupted.

According to the interim provisions on the approval of the Internet drug trade service, only those enterprises with the Internet Drug Trading Service Qualification certificate and the Internet Drug Information Service certificate can carry out the drug sale on the network.

In this case, since the first batch of 5 drug companies announced into Taobao Mall, that is, industry professionals said Taobao move allegedly "unlicensed" selling drugs. At that time, Taobao Mall in response to say, Taobao is only information release platform, not directly provide drug trading services.

However, the above mentioned from the State Food and Drug Administration Inspection Bureau response, showing Taobao mall the above explanation has not been approved by the regulatory authorities.

State Food and Drug Administration Inspection Bureau director Wang Songlin said: "The sale of drugs through the Internet, must be approved by the Food and drug regulatory authorities, access to the Internet Drug trading Service certification," the prominent location of the homepage must be marked on the Internet Drug Trading Service organization qualification certificate number. Taobao Mall only obtained the "Internet Drug Information Service Certificate", no transaction qualification. ”

South all reporters yesterday for this special call Taobao Mall PR director Gieggio, asked Taobao whether received the information about the investigation and rectification. The response was "no comment on this matter".

Asked next whether Taobao Mall will be to the state Food and Drug Administration to apply for the Internet Drug Trading service certification, Gieggio said: "Taobao Mall has a license to display drugs on the internet (ie," Internet Drug Information Service Qualification certificate "), I can only say so much now. ”

Yesterday, Taobao Mall Medicine Museum and Shanghai Fu Mei Big Pharmacy, Beijing Gold Elephant Pharmacy, Hangzhou jiuzhou Large Pharmacy, Jiangxi Happy People's Congress pharmacy and Yunnan white powder Pharmacy 5 signed online pharmacy link has been disconnected. South all reporters yesterday tried to buy medicine through Taobao Mall, found the problem. Taobao Mall is called the phenomenon is caused by the system upgrade.

"In view of the independent operation of Taobao Mall, system adjustment, this product is linked to the official website of the external jump system upgrade, you need to buy users directly to the merchant website to buy." We will recover as soon as the upgrade is complete. Taobao Mall said.

Medical Museum domain name was mysteriously invalidated

In fact, Taobao Mall Medical Museum was checked, earlier signs.

June 28, is the 8th day of the opening of the Medical museum Taobao, there are engaged in medical and health information editing business professionals in the day about 16:00 input "Taobao Mall medicine Museum" domain name "yao.tmall.com" intended to browse, accidentally found that the domain name directly to the Taobao home page.

According to people close to the above professionals, the professionals in many attempts after no fruit, has called Taobao Mall customer service phone on the "Taobao Mall Medical Museum" domain name failure to consult, but Taobao Mall customer service staff on the above issues can not give a reasonable explanation.

Since then, the same problems have been heard in Shanghai and other fields. However, at that time in Guangzhou, Taobao Mall Medicine Museum can still normal inquiries and orders.

Whether the suspected "unlicensed" selling drugs this issue has not produced a definitive conclusion, Taobao Mall Medical Museum that is the domain name "mysterious disappearance" of the situation, can not help but make people on the whole incident generated more doubts. And with the state Food and Drug Administration Inspection Bureau released the previous response, the previous several high-profile online pharmacy, and began to become unusually low-key.

A former reporter said to the south is to many appliances business giants to discuss cooperation matters of the online pharmacy, yesterday, has been reluctant to comment on this to reporters. A source close to the state Food and Drug Administration said the museum was being looked at because "someone has reported it to the state Food and Drug Administration."

"Low price" into the industry against the main cause

Taobao encounters the "Report Door", in the pharmaceutical industry, it is not sudden.

Taobao Mall launched the consumer products "Medicine Hall" will help the pharmaceutical enterprises to develop drug users of the habit, expand sales channels. But an unavoidable problem is that Low-cost marketing based on the online shopping model, is bound to the existing drug purchase and sale rules to form a huge impact. Taobao, for example, its online pharmacy to join the big sales, now has launched such as "buy", "second Kill" and other price killer. These actions are the last thing companies are willing to see in the maintenance of existing price systems.

In fact, Taobao Mall after the launch of the Medical Museum, the Chinese Medicine group of researchers said that the pharmaceutical sales of pharmaceutical products will not become the trend of commercial development.

Jingdong Mall board Chairman and chief executive Officer Liu, in Jingdong Mall officially involved in the pharmaceutical market, also through its SINA real-name certification microblog published on the "Prophecy" said: "There will be a bloody joint ban, industrial and commercial complaints and countless derogatory articles waiting for us." We also hope for a peaceful development, but the idea of a low price in the east and the conflict between medical profiteering is hard to avoid. Medical colleagues are kindly invited to take mercy. ”

Maximum resistance of the merchant licence to the electric dealer to sell the medicine

It is clear that the business licence is now in the form of "small 99" and is firmly "seized" by the opposition to the drug-maker's involvement.

But the business license is a hurdle for the electric dealer to sell the medicine.

According to Wang Songlin, at present, with the approval of regulatory authorities, there are 69 units that can trade drugs on the Internet, of which only 38 can sell drugs to individuals. And these 38 can sell the medicine to the individual enterprise, does not include Taobao, Tencent, also does not include Jingdong mall.

Tencent's Pat-net as the first domestic drug manufacturer, due to relatively low-key, has not been the industry's focus, but in fact, because there is no "internet drug trading service Provider Qualification Certificate", it faced with the same problem with Taobao Mall. Known as the largest consumers shopping platform, Jingdong Mall, the problem is perhaps more serious, and its signature cooperation agreement with Kyushu, even on the web site to show the necessary drugs "Internet Drug Information Service Certificate" has not been handed.

The state Food and Drug Administration has always been cautious and strict about the issue of drug-delivery licences. This from the domestic nearly million drug retail enterprises only 38 to get permission, that is evident.

The third party of drugs

For this Taobao Mall Medical Museum was checked, the same as the third party platform of the 800-party medical network to buy a platform CEO Liao will think, Taobao was checked "to stop the development of pharmaceutical business trend."

"We and Taobao actually do not sell drugs, we are only the third party information platform for drug trading." As for Jingdong Mall is more need not worry, because of its mode and Taobao to join the way there is a direct equity investment, the holding side of Beijing Kyushu Tong has a consumer license. As for Jingdong Mall once linked Kyushu sooner pharmacist net, by ' link ' the problem, is only a technical problem. "Liao would think so.

However, the above remarks of the Liao Guang will still can't solve the real problem that the pharmacy of Taobao Mall is involved in the drug business, according to the 2005 edition of "Internet Drug trading Service approval interim provisions", engaged in the Internet drug trading services enterprises must pass the food and drug supervision and acceptance of the inspection and acquisition of the " Internet Drug Trading Service organization qualification certificate. Up to now, this interim provision does not have the explicit request to the third party platform participation drug consumer.

Domestic pharmaceutical industry senior analysts yesterday in the interview with South reporters also pointed out that: the Physical society pharmacies through the Internet to individual consumers to sell drugs, will be the future development of pharmaceutical retail industry a more obvious trend. But there is no third-party trading platform for the business license, and there is a risk of drug safety.

At present, there is no comparability between the pharmaceutical market and the American market in China. In the United States, doctors prescribe, patients often consciously by prescription for medicine, but many people in our country go to pharmacies to buy medicine not by prescription. Under such circumstances, the function of licensed pharmacists is particularly important. It is therefore necessary to bring licensed pharmacists ' functions from the physical pharmacy ' up ' to the online pharmacy and the third party platform. The situation is different and the chances are different. The analyst said.