Electric Dealer? or an electrical injury? How Electricity dealers survive

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

From the beginning everyone felt very popular Taobao guest, not only solve the Taobao merchants to promote the problem, but also achieved a period of golden nuggets glory years. Today, when Taobao found some of the original support of Amoy platform hot up, and even the flow of the Amoy platform has been for Amoy Bora said there is a lot of lethality, do not have a bit of Amoy Bora "Wolf", which also has a "Amoy Membership system" reform. It can be said that this policy completely blocked the future of all small and medium-sized Amoy, said good point called "purification of electrical business environment", of course, like Mushroom street, beautiful said such a big platform, is also blow ha!

"Electric Dealer" is the most enthusiastic in all industries of a platform, even to the 11 put forward a new type of electric business model-social electric business, the concept of the resulting effect is covered the entire Internet platform, a night of the major giants follow up, a variety of electric business platforms have been shortlisted, Taobao, Dangdang, where customers, happy net and so on, But for the independent social electric business platform, their advantages can not be masked, and even other platforms can not compete with it for a place, perhaps this is the Taobao introduced "Amoy Membership System" is an important reason. The electric dealer? or an electrical injury? We all know that it is difficult to do the mall, to do a platform difficult, once we rely too much on a platform to develop, which day is likely to be abandoned, in order to truly win a place on the Internet platform, in 13, the need to explore new ways to develop the electric business.

In fact, there is an erroneous zone in the process of transforming from electric quotient to socialized electric power supplier. Many people can not understand the needs of users where, of course, for the socialization of this model, it is entirely possible to create a new and even the user taste of the interconnected platform, and businesses often do not have too many stations in the user's perspective to think, Even turned it into a marketing tool, simply put, we do not want to see a pile of promotional information, we as users will be more hope to use the Internet platform to share more of our users own ideas.

There is a saying that someone may not be able to fully understand, what is the user experience? A true real solution, is the user most want to see, even if the user is not interested in our website, but we can create the user's interest through our experience, and then solve the user's problem, this is the user experience.

To do electricity business, the biggest problem is to promote, today I am talking about in the promotion of the transformation of the way, not too much to analyze the changes in the electrical business model. Many people in considering the way to promote the electric business will inevitably feel the same, platform promotion and channel promotion. In fact, these two promotional methods if it is broken down to write, popular that the latter's promotional funds is a need to solve the practical problems, of course, if there is a good interpersonal relationship, may save a sum of money. From the platform to promote, now a lot of forums, and post bar, and even micro-bo for this promotional behavior has been introduced a variety of restrictions, once found that you are to send out the chain, perhaps the consequences are not only the deletion of the link so simple, or even some direct seal of the IP. So the promotion is not the naked chain of the era.

So how many of the electrical business team to do these platforms to promote it?

First of all, to share the means of promotion is one of the most tactful means, just like you all day in someone else's doorway to say your home refrigerator how good, say more have two kinds of reaction: one, feel vexed, delete your post; Curiosity, what makes you say so magic. Then there is another means: to share their experience in the form of members, to attract other users of the platform, if you tell others how good and how good a certain cosmetics, perhaps others will only doubt the angle of your reaction to reflect the product, but if you can fully display their use of the process to other users, This is the effect of the finishing touches. In this era without the naked chain, Word-of-mouth is crucial, once we push a "integrated marketing" concept, whether we will abandon the most original way of promotion?

How to choose channels to promote the electrical business?

Advertising is a huge revenue to the platform business, even this is the only way to develop the electric business, in fact, to create a reason for this: the vast Internet information platform, when we are in such a space and fumble with our own user groups, perhaps advertising is the only thing we can do to promote a manner, And what kind of advertising is the most effective? This point will also be subdivided into all walks of life, such as clothing shopping category, but also from the grade to divide our audience groups, then maybe we face the user is in school students, advertising how to vote? Perhaps from the students ' surfing habits, the video platform, and chat platform is the most suitable advertising platform for investment.

In addition to advertising, in the electric business industry, we will find that when many giants into the electric power of the fat in the time, the share of the soup became a problem, those price wars may be born from this. If you think differently, is it just another effect when your competitor becomes a partner? I believe many people remember that sentence a person can never spell a team. In fact, it is equally feasible to put this sentence on the development path of the electric business sector. By the way, we may not be able to ignore the rise of the O2O model is also the beginning of a new revolution for the electric trader. In fact, no matter what kind of mode, for the electrical business more than one mode is just one way, competition is where all exist, but if our promotional thinking can be changed from competition to cooperation, may also be to increase the channel to promote a new model.

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