Electric dealer price fraud like a bad piece without integrity

There is probably no more dramatic commercial war than this. In mid-August, Beijing-East, Gome, suning three major electric companies on the internet vowed to wage war, the electric business industry saw a bloody. However, on the day of the price war, the war has been a consumer prick lie: The electric dealer first price after price reduction, promotion price higher than the original price, the real price of goods show no goods ... A seemingly thrilling price war, so end up a group of electric dealers play consumers a feather.

In this respect, the national development and Reform Commission price Supervision Bureau has recently launched an investigation into the "price war" of electric dealers. The NDRC believes that in the course of price war, some of the electric dealers ' promotional activities were suspected of fictitious price and fraudulent consumers. The NDRC said it would punish the action, but there are no specific conclusions and fines. (For information, see today's 41 edition)

Look at the media listed in the electricity dealer price war "four counts": fictitious original price, failed to fulfill "0 margin" commitment, indicate that there is no actual goods, can compare the coincidence of goods less, and then think of the Beijing-East CEO Liu High-profile wage war, known as Beijing East everyone Electricity "three years 0 gross margin" of the heroic dry cloud, this scene is like a sound very beautiful, A black comedy that looks bad. A few big actors, conflict full of the plot, hard and professional performance, consumers look forward to the movie theater to see the "Three Kingdoms Kill", and finally found that the war film turned into a spoof drama, have been said to be fooled. Again good gimmick, also can not carry script rotten, thanks to consumers Bright, read ahead of the "Three Kingdoms Kill" black.

After the big flicker of the play code was laid bare, some people called for vicious competition, the implementation of price fraud, the electricity dealers "crackdown." Now, the NDRC has also launched an investigation. Believe that the power of supervision, accountability, so that price fraudsters pay their due costs, the industry's brutal growth of chaos can be a certain degree of chaos. But from the administrative accountability jump out, see how this business bad film is tempered, read it behind the electrical industry disorderly, barbaric growth status, or not without benefit.

Indeed, in today's market, perhaps no industry like the electricity business, has entered a naked meet the white-hot competition. In the service quality, customer experience, logistics, information technology and other aspects of the situation, pure price competition, so that the industry only "white knife into the red knife out" of the brutal struggle. Competition is a good thing, but too fanatical competition, but also easy to distort the competition, the industry has become distorted. Like today's electric dealer price war, in order to obtain commercial benefits, in order to survive, we all tacitly use the shrewd businessman, playing a free marketing advertising, to break through the minimum business ethics and integrity of the bottom line. This savage and loss of business ethics of competition, not only underestimate the wisdom of consumers, but also let the industry integrity, foothold in the precarious.

How far an industry can go, depends on the full competition in the market economy, but the need for good faith as a guardian of the market and the basic bottom line. Integrity, not only in a paper contract, but also the need for honest demonstrates, do not deceive, do not bluff, or market transactions can not be carried out, the growth of the industry will be subsequent weakness. Once you believe the integrity of the people dispersed, the team is not good to bring. It is clear that in the "Three Kingdoms kill" blockbuster that the electric trader has self guided, they think smart, chuckling to calculate the box office, but did not think that the consumer of discontent has already left early, do not say that the box office, even after the film costs, estimates are not back.