Electric Dealer price war: After the lively have lost

Jingdong Mall Liu already in micro Bo quiet two days, this let originally lively http://www.aliyun.com/zixun/aggregation/34463.html "> Electric dealer price war quiet a lot." However, as the price war "referee" site and third party agencies have "debut." Yesterday, Alibaba Group's comparison search site a Amoy network, NetEase network, such as the dissemination of data, and strive to "restore" the electric business history of the largest price war.

A Amoy retort to "data Distortion said"

In this electric dealer price war, Alibaba Group's Day Cat Mall has always been silent, but a Amoy net is out of the limelight, the price of data "popular" major media, Jingdong Mall of the relevant Personage once told reporters, a Amoy net and Day Cat Mall with Alibaba Group, its data is unfair. And said, "The day the competitor's website once paralyzed, a Amoy how can catch data!" ”

Yesterday, a Amoy network in Beijing to hold media communication will, the relevant people stressed that Liu February to shield a Amoy network evaluation information, this is through Third-party cooperation platform to obtain the information of Jingdong. Price update, the basic is updated hourly, the special focus of the business and activities of goods, basically maintain a 15-30-minute update frequency, "a Amoy does not mean that the cat does not represent Taobao, it is impossible to make data out." ”

Data reduction price war "truth"

Price war the most intense two days, a Amoy net rate of the flow of the page up to 10 times times. A Amoy network data analyst Chen said, the price war involves a small number of goods, began to limit the popularity of large household appliances, and the actual price reduction is less than the price of the foreign claims, the average decline of less than 10%.

In the shortage rate, each home has a different degree of shortage, of which the most serious Beijing-east, up to 30%.

Tao said, in terms of consumer behavior, price war on the day consumers in various home appliances business site frequent jump, such as to see Suning easy to buy products to when the deal, accounted for about 21%, from Jingdong to when the purchase accounted for the ratio in 8%, from Beijing east to Bowser accounted for 7%.

Third-party parity site "Help 5 buy" statistics, August 15-18th, the main war party Jingdong, Suning, Gome, when the large household electrical appliances prices rise and fall are very frequent, a single day more than 20% of the number of times in 5, up to 10 times. August 20-August 21 after the end of the price war, about 50% of the goods prices of large appliances have risen 15%-50%.

After the price postwar suning Gome benefited more

Amoy data shows that "8 15" after the price war, Gome, Suning in the Netizen among the popularity and traffic growth exceeded the Beijing-east, become the main beneficiaries. and "Su Ning, Gome has launched a strong counterattack on the Beijing-east, in the 3C number of popular categories to reach about 5% of the decline, the impact of the Beijing-east and other traditional consumer electronics business advantages category."

According to Sogou shopping search statistics, as of 20th, within an hour of the total net of the lowest commodity ratio, Beijing East 13%, gome up to 26%; low price competition, suning easy to buy and Beijing East Two, 48% commodity prices are the same, 18% goods jingdong cheaper, 33% commodity suning cheaper. and NetEase Youdao parity data show, Jingdong, Suning, when and Gome mall big home appliances products in August 15 after the price of a small rebound, easy to continue to decline prices. Traffic, after August 15, the basic flow of jingdong to prices before the pre-war situation, suning easy to buy a step, did not fall back to the level before August 15.