Electric dealer price war "alternative": Haier Mall pay attention to experience

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Silicon Valley in recent years after the continuous fermentation, online shopping carnival more hot, price war is a lot of electricity Shang as a "must kill device." However, as major electric dealers Shang to create a sales miracle on this day, "time-tested consumers are also increasingly savvy, not too much about simple prices, but more about the logistics and services of businesses and whether they can enjoy more comfortable, more convenient and more valuable consumer experience.     For example, in the home power grid shopping, there are a lot of consumers to Haier mall advocated by the "whole process network shopping experience" concept is very respected in the Haier Mall evaluation, the logistics services to its praise constantly, become a price war against the backdrop of a beautiful scenery line. Product logistics service becomes consumer's pain point


Online shopping Carnival season, consumers most concerned about what? "If the price is absolutely the same, see the ' bottom-up ' words, absolutely excited eye starlight, but in the network to buy a long time in the circle, eat a lot of losses, I now more rational, resolutely ignore the price gimmick, whose product quality is guaranteed, especially whose delivery speed, after-sales service good, I choose who. "As a keen online purchase of the Ashes-class fans, the idea of the Netizen Lily represents a lot of consumers ' voices."


"First said the product, many marked the lowest price of goods or the next single time no goods, or not fashionable over gas products, or the quality of the problem, buy back the intestines are regret green." Moreover, the logistics, to catch up with this promotional day, a week late is a good, the most unlucky is that the site has been distributed, but is not received, do not know where to send. There are after-sales service, I bought an air conditioner before, only send not installed, they have to ask manufacturers to install, like please big uncle, I am tired of tossing. In short, I now online shopping on a standard, logistics services to be reliable! "In Lily's view, there are only a handful of electronic business platforms to meet her standards, and Haier Mall is one of them."


Economical, Haier Mall with one-stop service interpretation of online shopping experience


It is understood that, as the Haier Group's only official online mall, Haier Mall has been advocating the whole process of online shopping experience, and rely on years of accumulated under the strong marketing, logistics, service network resources, to achieve logistics distribution of the entire network of 2,576 counties covered without blind zone, to provide home appliances purchase and design, the national 24-hour free delivery, according to the delivery, Delivery to the door, installation synchronization, such as one-stop service, it is by virtue of this unique advantages, can be like Lily so many smart friends of the favor. And in Lily's heart, if use a word to describe Haier Mall for its value, that is "economical", that is, products, logistics, fast, good service, the cost of the province.


in the "many" level, Haier Mall is a full range of Haier home appliances one-stop sales service platform, product variety and all, high school low-end products everything, more according to consumer preferences to create personalized products, and brand quality is guaranteed. Strong logistics system, 24-hour limited to service, so that even in remote rural areas of the consumer can quickly receive the right goods, the last two 11 period between the fastest 5-hour record is to let many netizens directly call for space speed. In terms of services, according to the service, sent to the industry as a whole initiated, so that users can decide according to their own arrangements for delivery time and place, synchronous installation is to save a lot of trouble, let netizens sigh with regret is very intimate. In the price, Haier Mall will also develop a number of distinctive characteristics of the marketing activities, such as the recent fiery ongoing in the annual celebrations, with the highest cost-effective to return to always support the Haier mall consumers.


"The best user experience is our core competitiveness, and logistics services is our fight against the price of the killer." "Haier Mall related officials in the interview, said frankly," the value of online shopping model, can better enhance the consumer's online shopping experience, so that they really enjoy more convenient and efficient and carefree service, so as to enhance the user stickiness, and ultimately improve the efficiency and benefits of the enterprise. ”