Electric dealer price war "Bill" at a Glance: 3C digital and home appliances is the main battlefield

The strongest price war in the history of the electric business is still continuing. For consumers, the most concern is that "are on sale, which is the most real discount?" "It should be said that each large electric dealers have a very attractive price goods, otherwise it would have been difficult to foothold in the lake." But in the war, see "200 million, 300 million, 500 million" big slogan promotion, not the advantages of the introduction of goods, the latter is the most useful information for consumers. Today, it is here to bask in the bills of major electric dealers, so that consumers where to buy, buy what the number of hearts.

Situation

Products

3 C digital and home appliances are the main battlefield

May 7, the cat took out 200 million yuan to subsidize the 3C digital electronics sellers.

May 8, Jingdong Mall announced that in May and June two months to invest 500 million yuan. On the same day, Suning Tesco announced that from May 16 to May 18 to invest 400 million of the amount of concessions.

May 10, Dangdang CEO Guoqing (micro-BO) said the high profile will invest at least 300 million yuan, actively join the price war. On the same day, Gome (micro-blog) online Mall announced that the full start of the "Refresh the whole network low price" of a new round of promotions.

May 14, the new egg nets announced 300 million yuan into the price war, the main battlefield is also 3C digital and home appliances.

Up to now, there are 6 electrical business sites in the war, to participate in the business of the public, promotional scale, can be said to be the largest in the history of the Electronic Business scale price war.

For a single enterprise, the price war causes the gross profit margin to be too low, the enterprise manages to encounter each kind of challenge, causes the unhealthy growth. For the industry as a whole, price war can be said to be a consumer subsidy, you have to change the user's long-term form of buying habits, need enough reason to impress him, and price is the most effective means.

Service

Logistics becomes a new battlefield

Perhaps understand that the price is not the best way out, but also will not be able to fight for a long time, prices war in the electric business enterprises began to look for a new breakthrough.

Dangdang announced the opening of the "Night delivery" business the next day, the day Cat Electric Mall announced the launch of "the next day to be late for a single", from the service perspective to improve competition barriers. Immediately after the price, logistics has become the major electric power business giants rush to the important chips, the new war in the logistics service opened the curtain.

At present, the cat trial implementation of the late exemption of single service has covered the National line of consumer cities and regions, if the consumer feedback experience good, plan to be late to avoid a single future can become the cat electrical city of a routine service, to promote the country. Price factor is very sensitive, is a double-edged sword, it is likely to lead to loss of website users, and can not help improve the user stickiness, and the future logistics services will become the ultimate battlefield of major giants.

Bill

A Amoy net

Parity plug-in provides accurate price

Recently, a Amoy network launched the "Ruyi Amoy browser Parity plug-in", it is understood that "Ruyi Amoy browser Parity plug-in" to provide accurate parity of products, for book products, can quickly obtain other works of the author and other information. Taobao and the cat browsing the merchandise, can converge on the preferences of millions of users, guessing consumers may like other goods.

Reporters try to install the "Ruyi Amoy" plug-in and compare to compare a Sony v PC E H 38E c/w 15.5-inch widescreen notebook computer For example, the plug-in shows the Jingdong market price of 4099 yuan, Amazon price of 4829 yuan, Suning easy purchase price of 4888 yuan. However, there are also insiders believe that Amoy Ruyi can not objectively reflect the price, because such as membership discounts, coupons, full gift of these activities, parity tool is not shown.

Suning easy to buy

Not many promotional items

Suning easy to buy May 16 to May 18 launched the "Whole network low price day, 30 percent rob three days" activities, including "The Whole network star single product, 30 percent open Rob", "Easy pay charge 100 back to 100" and "color TV, air-conditioning, refrigerators, washing machines, kitchen, 1000 return to 100 full range of General coupons", " 10,000 parts of air-conditioning maintenance services 0 yuan, such as order. One of the "net Star single product, 30 percent open Rob" activities, each commodity individual member account, consignee, telephone, receiving address in each activity period limit to buy 1 units. If purchase of the same item more than 3 items, Suning will be considered as a malicious purchase behavior, direct cancellation of orders.

The reporter learned that the participation in Suning this time "snapped" promotional products are not many, in the three-day promotional period, only 40 a day to launch a single product participation activities.

Mall

Only Jingdong-owned goods in the promotion

Jingdong Mall is currently carrying out "cool festival billion gift coupons crazy send Activities", activities from May 11 0 o'clock to May 21 24 o'clock, where the Jingdong members can receive free of charge 200 to send 10 yuan, full 1000 to send 50 yuan, full 2000 to send 100 yuan, full 3000 to send 150 yuan "cool coupons." During the event, the same user is limited to one of the above 4 coupons per day, and the use time of the cool coupons is from May 14 to May 21.

It should be noted that the activities of the coupons used in a limited range, only to buy household goods use. This coupon can only be used when purchasing "commodity number" is a 6-digit commodity, that is, Jingdong self-merchandise. including air-conditioning, refrigerators, water heaters, wine cabinets and freezers, washing machines, household electrical appliances, kitchen appliances, personal care, health appliances, hardware and electrical appliances, special products and home appliances accessories can not use this coupon.

Dangdang

The lowest of all nets is just a good wish

Recently Dangdang and Gome Online mall together to create a retail platform "Gome Electric Appliance City" officially run. Gome Online Mall is responsible for all the operation of electrical city. At the same time, Dangdang suspended the electric proprietary business.

Dangdang president guoqing through micro-blog, said, "Gome Online Mall in Dangdang, there is no large-scale promotion is cheaper than its main rivals." "It is said that when the Gome sale of goods to maintain with the Gome online prices, will also introduce third-party price monitoring agencies, closely monitor the entire network price, to ensure that Gome online mall and when the Gome Electric city to implement the lowest price." However, the reporter through comparison found, Dangdang Gome Electric City A considerable part of the goods did not reach the claimed the lowest price of the whole network.

Remind

Distribution, installation and other factors to consider

The day cat, Jingdong and suning this round price war is actually three different electric quotient mode PK: The cat is a platform enterprise, the United States, T C L, OX and many other manufacturers in the platform out of the brand shop, flagship store, can be said to be a f2c (from the factory to the consumer) of the direct business model, in the supply chain advantage to ensure its price advantage Jingdong Mall is a proprietary B 2C (business to Customer) enterprise, its advantages from accumulated over the years to the advantages of self-logistics and in the 3C digital electronics manufacturers set up brand and Word-of-mouth; Suning is a traditional retail giant transformation, the line on the typical representative, Its upstream and downstream supply chain and logistics advantages than Jingdong Mall. Industry reminders, all kinds of models have characteristics, for consumers, online 3C digital and electrical goods, in addition to comparing prices, also need to consider distribution, installation and other factors.