Electric Dealer price war tracking

Electric Dealer price war entered the next day, Suning, gome two big household appliances giants invariably to their own offline price singled out Jingdong mall online Price, to Jingdong Mall launched a comeback. The price war has also sparked concern in the Department of Commerce. A spokesman for the Ministry of Commerce said yesterday that the Ministry of Commerce will continue to pay attention to the progress of the business, regardless of the manner in which it carries out its promotional activities , and must strictly abide by laws and regulations and maintain a fair and competitive market order.

Suning Gome stores die in Beijing east

By the rent, labor costs, sample loss and other factors, the real store prices above the online price is almost the iron law of the retail industry. However, in the Liu "matchmaking" under, Su Ning, Gome, the competition in the price of the next day, invariably made the "use of store prices to spell Jingdong East" decision.

Suning announced yesterday: More than 1700 stores nationwide will start the "National Benefit war" synchronously from today. Suning Appliances (002024, shares bar) president Kim Min-ming said that Suning's own channels and sales advantages are beyond the reach of other companies, the "national Benefit war" promotion will ensure the intensity and scale of the largest year. Kim said that the reason to choose at this time to operate a nationwide large-scale sales promotion, on the one hand, the major household electrical appliances manufacturers to further optimize the product structure, there is a certain demand for shipments; On the other hand, Suning as the leader of household appliance chain industry, should respond to the call of national demand.

Beijing Suning yesterday announced that from August 17 onwards will line the same price sales from the computer communications products to the whole category. From now until August 20, Beijing Suning will also carry out the promise of the operation of the guarantee of computer communications and traditional household appliances products, the lowest price of the city, such as consumers in the regular channels to find lower prices of similar goods, Beijing Suning will give compensation for the difference. Beijing Suning Logistics Base in charge of Xu said, August 16 base distribution reached about 60,000, is the usual shipments of about 10 times times, set a non-holiday period of the highest amount. Xu said that the base of 500 vehicles and 200 courier at any time, urban consumers to ensure that the morning to purchase the afternoon distribution, suburbs are all day distribution, while ensuring that the telephone before the distribution of consumers, so that timely distribution.

Similar to Suning's measures, Gome yesterday announced that its more than 1700 stores nationwide from today to implement the line of all goods at the same price sales, and to ensure that the same goods in the United States and the price of Gome stores than Jingdong. In addition, all of Beijing's Gome stores will open WiFi, additional computer and other equipment to facilitate consumer parity, if the consumer in Beijing to buy a lower than the Beijing Gome stores of similar products, once verified, Beijing Gome will compensate the difference, and give consumers 1000 yuan cash reward. Liu Yonggang of the Beijing Gome general manager says Gome does not shy away from any kind of price war.

>> Manufacturers

does not support a price war without a bottom line

Reporters yesterday learned from a number of channels, Hisense, Lan Shi, TCL and other domestic mainstream home appliance manufacturers of the relevant executives, are external or in the company to show their own attitude: if the Beijing-east to carry out the price war without the bottom line, will stop to its supply. And Sony, Samsung and other foreign brands on August 15 the same day will be informed of Beijing East, the requirements of their products do not participate in price war.

In this regard, home appliances industry veteran expert Liu Buzhong that each channel to hit the price war, most home appliances manufacturers are going to suffer, because manufacturers have to Yahuo, pressure section to provide the channel to the bullets, only gree, Haier and a few strong brands to "stay away from". Liu Buzhong pointed out that the price war, whether for consumers or the entire household appliances industry is more harm and less, and vicious price war is even more harm and no one benefit, "price war is a kind of promotional behavior, the vicious price war is thirst, the demarcation between the two is to see whether it is at a loss to sell goods." "Liu Buzhong that, from the Liu before the position, Jingdong has to drag the entire industry to vicious price war, and from the current Su Ning, Gome's latest measures to see, consumers may get some tangible benefits, but the Beijing east has the risk of getting burned."

>> Jingdong

Buy insurance for an agent

Reporters yesterday from Beijing east learned that the first Jingdong price intelligence agents stationed in the Beijing Su Ning in the front of the top ten stores, without disrupting the business order under the premise of the collection of Suning stores big home appliances prices. To prevent in case, Jing Dong to each price intelligence officer on 200,000 yuan life insurance.

Jingdong said that if the price of jingdong than these stores less than 10% cheaper, after the price of intelligence agents on-site verification, Jingdong will immediately reduce prices or on-site to the consumer coupons, to ensure that the price of the east Beijing cheap 10%. (Li Bin)

Pay attention to the trend of price war

In response to the recent home appliances price war, Ministry of Commerce spokesman Danyang said yesterday that the Ministry of Commerce has been concerned about the incident, and will continue to pay attention to the progress of the matter.

When asked whether the price war had touched on the anti-Unfair competition law, Danyang said that it was necessary for the law enforcement units to investigate and collect evidence before making a judgment.