"Electric Dealer price war" tracking

Su Ning celebrates "818" The shop celebrates, announced will take out 500 million funds to put into the computer, the handset, the digital product. Beijing East announced the next Monday to play a "whole category" price war. Electric business war from big appliances to 3C spread, or to expand to the whole category competition.

Liu denies "truce."

Yesterday, media reports Jingdong Mall CEO Liu in an interview, said that Beijing east to stop the price war, "if this goes on, not three months three families have to die", he declared that the war has ended. The report was then widely reproduced by major websites, causing concern.

But soon Liu in Micro Borrie said, "This is misreading, price war never end that day!" We yesterday issued more than 200 million coupons, has been waiting for Suning also follow up! "At the same time, he further stressed," I never said that the war was over, on the contrary, the war has just begun. ”

It is noteworthy that for the 818 store celebration Day, Suning said will be the activity to the climax, took out 500 million of funds into computers, mobile phones, digital products. The above 3 C market has been the strong field of Jingdong Mall. Yesterday, Liu also announced on Weibo that some shareholders suggested that the price war be brought to the full category and that it would be launched next Monday.

Suning Appliances (002024, shares bar) president Jinming said yesterday, Suning has united super hundreds of global first-line suppliers signed on the tens of billions of large purchase orders to ensure supply. Suning Electrical Appliances Beijing Marketing Department Responsible Person said, according to the original plan, the promotion itself is aimed at the whole category. Only Beijing east to play big home appliances, so the consumer attention to the big appliances come up.

China hairdressing "Rational competition" initiative

Yesterday, Gome issued an initiative to its peers. "With the spread of the electricity dealer price war, the market irrational competition intensifies", Gome calls for civilized competition among peers, rational competition, against mutual slander, mutual undermining of the irrational competition; As a retailer, should say must line, resolute, fulfill the enterprise to the market all promise The competition between enterprises must be based on protecting the interests of consumers and suppliers.

Household electrical appliance expert Liu Buzhong said, the electric business in accordance with the current commitment to continue the competition is already a vicious competition, the three will perish. Under the pressure of public opinion and the Ministry of Commerce, these enterprises are also aware of their irrational, it is time to slow down, but they are very contradictory, because if the declaration of exit will give each other a pretext, so that opponents think powerless to compete.

He also said that the price war hit now, the most injured is the supplier. The war enterprises did not really follow the promise of the fight, only a small part of the product price. But for suppliers, the price system has been broken. Because the sales channels of these suppliers are not limited to e-commerce, there are many other channels.

Ministry of Commerce will develop "Electronic Business marketing operation Code"

Power of the future will be refined to supplement

Beijing News (reporter Shen Yu green) for the recent electric dealer "price war", Wang Desheng, deputy director of the Department of Circulation Development, said yesterday that in order to meet the needs of E-commerce, network shopping development, the department will increase the standard in this regard, including the "E-commerce marketing operating norms," and a series of documents have been included in the formulation of plans.

Wang Desheng said that the Ministry of Commerce has introduced the "Electronic Commerce Model Specification" "Network Transaction Service Specification" and other standards, while some requirements in the form of documents issued, such as "Third-party Trading Platform Service specification." and E-commerce Enterprises involved in the "price war" part of the "Third party trading platform Service specification" has clear provisions.

It is reported that last April, the Ministry of Commerce issued the above norms, which sixth of the clear provisions of the third party trading platform at the same time using its own platform for online goods (services) transactions, should not collude with each other, using their own convenience to manipulate market prices, disturb the market order, damaging other operators or consumers

Wang Desheng yesterday also said that the department will increase e-commerce, network shopping industry standards, such as "online Credit evaluation Indicators" "Network Group purchase Enterprise management norms" "Network Group buy Enterprise Credit evaluation system" "E-commerce marketing operating Norms" and other normative documents are included in the formulation plan.

This Thursday, the Ministry of Commerce spokesman Danyang has said that to determine whether the "price war" is illegal, need to have laws and regulations to do the basis.