Electric dealer promotion record on schedule next year price war or convergence

Original title: Electric sales promotion will be required to record next year price war or convergence

In the background of the public opinion of the network information strengthening supervision, the promotion record of the electric business website is also put on the agenda by the relevant departments. And once implemented, the main revenue driven by the promotional campaign for domestic electricity dealers next year in the price war or some "convergence."

Recently, the Beijing Municipal Bureau of Commerce and Industry, the Beijing Commerce Commission and the China Electric Business Association convened 44 electric Commerce website to sign "The network retail business Promotion customer service proposal". It stipulates that the electronic business site should bear the consumer "three packs" service, the initiative to consumers to issue consumer vouchers or documents to ensure the authenticity of information, price accuracy, do not make false promotional commitments such as 8.

In addition, the electrical business site needs to designate a person responsible for coordinating the resolution of 12315 of complaints, to consumers of goods or service quality inquiries within 4 hours to respond to the working hours of the complaint response not more than 2 hours, the time of the complaint does not exceed 12 hours.

In particular, it is pointed out that the electronic commerce website large-scale promotions, shop celebrations should be filed before the industry and Commerce departments, and the establishment of a comprehensive customer service emergency management plan.

The above initiative is mainly aimed at the electric operators operating in Beijing, but not mandatory.

A Beijing electric business association personage to "the first financial daily" said, along with 2012 the electricity merchant price war intensified, as well as the 8 15 electricity merchant price war reflected all sorts of problems, the management department will also through more market management means replaces the former administrative means, to standardize the market.

This year 8 15 electricity prices after the war, the National Development and Reform Commission price supervision and inspection and antitrust Bureau of Jingdong Mall, Suning, Gome's electric dealers launched an investigation, and found that the three parties have different degrees of fictitious original price, promotional items are facing no goods and other acts. After investigation, Su Ning, Gome's electric business and Jingdong have been rectification.

Beijing Industry and Commerce Bureau 12315 complaints provided data show that in 2012, the center has received online shopping consumer complaints nearly 25,649, accounting for the total number of complaints 52.3%, compared with the same period last year 186%. According to the Ministry of Commerce forecast, by 2015, the domestic network retail trade will reach 3 trillion yuan, accounting for domestic social consumer goods retail total of 9%. Therefore, the above people think, standardize the network retail market environment is more necessary.

An electric trader who declined to be named said to the newspaper that the electricity business website in the price promotion, changes in price phenomenon often occur, and even some of the electrical business site will hire university interns in the price of wartime manual changes and upload commodity prices. Therefore, the industry often occurs some goods 0 yuan or 1 yuan to sell "Oolong" event.

According to the source, the content of the initiative may not become a mandatory administrative provision, and the operating costs of the website will undoubtedly rise sharply if the relevant requirements of the initiative are to be strictly followed.

At present, most of the domestic electric business sites in the loss phase, some small and medium-sized vertical electric business to avoid tax, and even the provision of commodity bills, and even some large electrical appliances, such as platform, its "three packs" service is also from the upstream of the home appliances manufacturers directly to provide.

The promotion of the record, it will undoubtedly increase the number of electrical companies and operating costs, the current price promotion as the main revenue-driven, and the user propaganda of the domestic electricity business caused a blow.

Billion power editor Jia Pengrei told reporters that after 2012 years of frequent price wars, consumer sensitivity to the price has declined, the electricity business needs to return to tap the potential of old customers, improve customer unit price and repurchase rate. He predicts that in the next year, the electricity sales promotion price war is still the main body, but the effect will gradually decline.

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