Electric Dealer sucks Gold "Singles Day"

10 minutes 250 million, 37 minutes 1 billion, 2 hours 17 minutes 3.37 billion and more than November 11 last year's full day of turnover. This is the day of the cat "Singles Day" promotional events.

November 11, commonly known as "Singles Day", called the Electric Dealer's crazy suck Gold game. On the night of November 10, the wall of the Media Center at Cat headquarters shows a real-time map of the real-cat trade, with yellow arrows marking the ongoing transaction. On the evening of 10th, the arrows were scattered, but the east of the map was covered with yellow arrows just after 0 o'clock 11th.

"Do a little work under the line, less than a mouse on the line. "An entity clothing store owner regrets that," this is a puzzling holiday, it seems that demand can be created artificially. ”

Days of the cat (Taobao Mall) took the lead in 2009 to hold "Singles Day" shopping festival activities, Jingdong Mall, Dangdang, easy to buy, Suning easy to purchase, Tesco, Pathfinder and other electric dealers also subsequently joined the promotion of the battle group to compete for consumers.

In the eyes of the http://www.aliyun.com/zixun/aggregation/32834.html "> Industry, the cat is like a shopping mall, it will be leased to the shops, businesses to operate their own shops." Jingdong is mainly independent business style, similar to Wal-Mart supermarket. The supplier will supply the goods to Jing-dong, the entrance fee and the sales commission, and the management and sales of the goods shall be borne by the East Beijing. In the first two years, Jingdong began to implement an open platform strategy to introduce Third-party partners.

For the day Cat annual "Singles Day" Big promotion, a children's clothing brand cat shopkeeper said: "If the electricity dealers do not engage in this promotional activities, the business on its platform will lose a promotional opportunity." For traditional brands, many businesses see this day as a good opportunity to clean up the offline inventory. Anyway, every year will be the seasonal clearance, by this name promotion effect better. Another clothing brand store said, "Singles Day" sales in the fold, no profit, only to gain popularity, otherwise will be overtaken by competitors. A businessman said that participation in the "Singles Day" promotion is to develop new customers, but also to partners to prove their strength.

However, in the electric Dealer's promotion war, the merchant is very easy to injure. Yu Wei, general manager of a cosmetics network flagship store, said: "To participate in the" Singles Day "promotional businesses can only in the days of the cat and Jing Dong two election. "If you want to participate in the promotion of the cat, you have to put it on the shelves of all the goods in Jingdong." Industry insiders said that the "two election one" reflects the development of the industry in recent years the situation. Eric Consulting Network senior analysts believe that after a round of price after the war, the electric business enterprises began to realize that the price war is not a long-term solution, business resources is the key to its future development, the competition between the power companies from the front to the background.

Industry insiders said that the electricity business competition intensified, this year's "Singles Day" significance, it is not only the focus of price war points, but also related to the entire electrical industry pattern. The sky Cat, the Beijing East and so on platform tries to be bigger and stronger, the merchant becomes the Platform competition weapon, but as the platform intensification degree is more and more high, the merchant's discourse power reduces.