Electric dealer to lift internet phone hot: change or repeat

The word Internet phone from millet technology began, but the real big development to date back to the second half of last year, Qihoo 360, Baidu and other internet manufacturers have to kill into the mobile phone field. In contrast, Millet was more like a traditional mobile phone business. But lasts, after the noisy internet phone mostly to slowly quiet end.

Into the second quarter of 2013, the Internet mobile phone a word again fire up, but the protagonist has changed to Jingdong, Ali, Suning easy to buy as the representative of the electric business enterprises. This is the new round of Internet mobile phone breakthrough, or another sink?

Domestic electricity dealers to lift internet phone hot

15th afternoon, the Internet mobile phone Big Cola 2 in Beijing officially released. The meeting at the same time confirmed that the Big Cola will be launched with the Beijing-East strategic cooperation rumors of the first Big Cola 2-generation mobile phone has been in the big Coke official website and Jingdong mall synchronized shelves, to accept reservations, Jingdong also became the official website outside the Big Cola 2 generation of mobile phone only authorized sales platform

In March this year, the BoE and the Big Cola have already revealed the clue of cooperation. March 4, Jingdong Mall and Big Cola mobile phone at the same time in the official microblogging issued a message, said the "Big Cola mobile phone has now shocked landing Jingdong Mall." Jingdong Mall Mobile Communications director Wang Yongliang is in the interview to praise the Big cola: "Jingdong Mall as the largest integrated network retailer and E-commerce in China, one of the most influential e-commerce sites, this great launch of large Cola mobile phone, in addition to see the big screen market has burst out of the huge purchasing power, But also to identify the Big Cola mobile phone this emerging internet mobile phone brand potential value. ”

Coincidentally, on the same day, the Big Cola released on the same day, Alibaba also for its new Aliyun mobile phone held a special conference, and announced at the meeting, the United Chup, Amoi, Kivu, Konka, small Chili 5 terminal manufacturers, launched 6 Aliyun mobile phone system smartphone. In addition, Ali mobile phone also shows a new upgrade of the cloud O s system, and announced that the year will be invested 1 billion yuan, United Ali Wireless, Ali Cloud computing set up a set of application developers for the benign partitioning mechanism. For the terminal manufacturer carrying cloud O s system, Ali also proposed the profit-sharing scheme, which is planned to be divided into 1 yuan per month for each cloud O s mobile phone, next year or up to 2 yuan.

Interestingly, and the Beijing-east, Ali as tolerant of loneliness and Su Ning and its electric business platform easy to buy. Since last year with the Japanese pioneer "pioneer" Company to reach strategic cooperation, Suning easy to buy and recently launched its first four core smart flagship machine s90w, into high-end mobile phone market. Suning Pioneer Mobile phone operating mode, by the Suning direction of the Pioneer loan card, in the domestic sales of OEM mobile phones, research and development by Suning completed. So the essence of pioneer phone, the equivalent of Suning's own brand.

The first wave of Internet phones didn't work.

Beijing East, Ali, Suning easy to buy, led by the electricity business of the new round of internet mobile phone boom swept. In contrast to the first wave of "internet phone" heat that was set off by domestic internet companies last year, the approach is more complex, and the relationship between mobile phone makers and internet companies has changed subtly.

Last year, to 360, Baidu as the representative of the Internet companies involved in the field of mobile phones, the use of the basic Ui/rom + machine model. 360 in Alcatel, Haier and other brands of mobile phones implanted their own 360 desktop, and a special model named. With similar, Baidu in with Changhong, Dell's cooperation is just a simple software + hardware cooperation by Baidu Development ROM, and then put into mobile phone manufacturer's smartphone.

However, such a prosperous situation did not last long, because most of the mentality of holding a test water, these internet phones are often wool, also did not see its continued investment. On the contrary, the portal Sohu CEO Charles Zhang publicly gave up his mobile phone; Sina, in collaboration with H T C, launched micro-blogging mobile phone, and then did not come out of the new mobile phone plan; NetEase's "big screen dual-core smartphone" project ended in abortion.

On top of that, 360 of the Internet handsets are still not very optimistic. A year ago, Qihoo 360 Chairman Zhou announced that 360 will enter the mobile phone market, the first to disclose the partner of Huawei, but eventually did not take shape. Yu, the head of Huawei's handset business, said in an interview recently that it would not work with internet manufacturers to push handsets. Industry rumors, under the influence of domestic mobile phones in the more famous ZTE, Lenovo, Cool faction, etc. eventually also "abandoned" 360. and Gionee, O PPO and other social channels mainly mobile phone operators also failed to reach a co-operation with 360. This statement has not been officially recognized, but the current reality is that 360 of the partners mostly for the best thinking, Chuang Zhi Cheng and other small domestic handset manufacturers.

A change or a repetition

Will the new Internet be a repeat of last year's mistakes? Rationala B analyst Xing, a consultancy, said the model was critical. "At present Jingdong and Big Cola mobile phone cooperation is not conclusive, exactly how will do not know, difficult to judge, but Aliyun mobile phone reflects a new model." Xing believes that in Ali mobile phone a new round of the framework model, cooperative mobile phone business is mostly in the industry relative to the rear of the brand. From the brand to see Ali instead of the dominant, in this case, mobile phone business is more like for internet companies to produce customized mobile phones, rather than partners. This way Ali can have absolute dominance. Just do not know how to invest 1 billion dollars in detail, if not just test water, but determined to do, the situation may not be the same as last year's internet phone so bad. ”

As for Suning's pioneer mobile phone, Xing said that Suning is very good at this model, in the past in the field of air-conditioning and other household appliances have a precedent, now just the whole way to copy completely to the mobile phone field. "It is worth noting that the admission of easy to purchase, as well as the nature of smartphone product intelligence, will let Suning easy to buy pioneer mobile phone in the software level has also made a breakthrough." "In his opinion, suning after all is the channel business started, there is the awareness of Internet companies, but in many internet-based ideas on innovation, may not have Jingdong or Ali" turn fast.

Industry perspective

Ali platform to build smartphone ecological circle

As an important part of Alibaba Group Wireless strategy, the dormant six months of Ali mobile phone with a new business thinking reloaded. A few days ago, Ali mobile operating system issued a new business strategy, announced that the platform, open way, around the mobile phone operating system for terminal handset manufacturers, operators, hardware manufacturers, design companies, developers, such as a set of benign new ecological system.

The day, the cloud mobile phone channel officially unveiled Taobao, a different from the traditional mobile phone industry supply chain model of the platform resulting from. All the smartphones that carry Ali mobile OS will be shown and sold in this platform, facing the end consumers directly. At the same time, Ali mobile phone also shows the new upgrade Ali mobile phone operating system, the new version of the system to the interface more concise, at the same time announced with Chup, Amoi, Kivu, Konka, small chili and other domestic 5 terminal handset manufacturers strategic cooperation, and released the Chup "small black" and other 6 with the latest Ali mobile phone operating system mobile phone.

Industry insiders believe that Ali mobile operating system This reload, will fully integrate Alibaba Group in the Internet, E-commerce, data, payment and other aspects of the advantages and accumulation. Finally, the traditional mobile phone industry, as well as the entire mobile terminal transformation of the transition has far-reaching significance.