Electric dealers "bleed" too Much "double 12" hard to find a price war

Compared to the "double 11", "Double 12" promotional electric dealer discount is not big, basically did not appear the price war situation.

According to http://www.aliyun.com/zixun/aggregation/10401.html "> NetEase youdao Data, the main electric business site" Double 12 "traffic growth of only 78%, less than the" double 11 "on the day of the increase in the rate of half.

Influence is far less than "double 11"

According to the Youdao NetEase data, as of 12th 5 o'clock in the afternoon, compared to the previous day, the total flow of the site's overall traffic rose 78%, before, NetEase published data show that, as of November 11 5 o'clock in the afternoon, the total traffic of the electric business site Rose 177%, double 12 traffic rose less than double 11 of half. The electric appliance merchant did not take the price war as the core competitiveness, caused its influence to be far weaker than the double 11. "Help 5 buy" data analysis, "Double 12" on the day, the main business businessmen express less discount, have introduced coupons, gifts points, member discounts, rebates and other "stealth discount."

There are consumers do not buy this, netizens ma?shasanity evaluation Way, the seller did not like the expectations of the same substantial price reduction, very disappointed. Industry insiders said that because of the need to clean up the inventory of businesses, as well as the financial performance of the finale, the electrical business is often happy at the end of the "artificial festival", but experienced "double 11" after all kinds of abuses have been exposed, consumers difficult to "double 12" to mention enthusiasm.

The "Double 11" hangover is still

Industry insiders said, "Double 11" exposed out of stock, express delay, unable to login and other problems let many consumers leave regret, and "double 12" in some degree is the "double 11" to make up, although in the "double 12" period only Dangdang played 50 percent low price, from the sales data, Low prices are still an important factor to impress consumers.

Sina Weibo certification for the Beijing Tak Wah Yongsheng Trade Co., Ltd., the director of Electric business operation of the old song on the microblog said, this year, the price war, from 618 to 815, from double 11 to double 12, too frequent electricity price war has made many consumers have a promotional fatigue, the price war increasingly numb.

Many consumers also said, "Double 11" buy things are still a lot of useless, "double 12" really did not buy power. The effect of price war is weakening, the electric business enterprise needs to find new sales growth point.