Electric dealers carve up traditional retailing "cakes"

Domestic electricity dealer price war to burn down the market segment of down jacket.

October 27, the Internet fast fashion brand where customer Prudential products CEO aged on Weibo announced: "Thin down down a big move." The implication, where the guest will be the main push this winter down down from 299 yuan to 199 yuan, to seize this winter's down jacket market.

According to the guest side, this winter the main push down the down jacket weight and lightweight concept, weights and the iphone heavy and down, pointing to the traditional retail brand Uniqlo, this "challenge" so that the line under the channel competition is increasingly white-hot.

Online Brands challenge traditional brands by cost advantage

The low price strategy has always been an important killer of traditional clothing manufacturers. Internet fast fashion brand where customers will be the main push this winter's heavy products light down from the original price of 299 yuan slashed to 199 yuan, in the outside world, it is to the Internet channel Low-cost advantage, the front siege superior Uniqlo and other traditional fashion FMCG brand.

In fact, according to the information Times reporter understand, Uniqlo early in September began to "warm up" concept, active preheating thin down jacket products, the recent is in the new sale period to carry out price promotion, the original price of 499 yuan of products to 399 yuan, or even low to limited special 299 yuan.

And by the overall economic downturn, such as the impact of the exchange rate, ZARA, h&m and other foreign fast fashion brands this autumn and winter a new listing, but also a substantial price reduction, attentive consumers, ZARA's autumn new products "in previous years with the same paragraph to 599 Yuan, now only 399 yuan." In response to this new product, the phenomenon of price reduction in disguise, was interpreted by the industry as a result of the pressure from the Internet online Challenge.

Electricity trader eats up retail market share

According to the China National Business Information Center recently on the national key large-scale retail enterprises apparel sales statistics show that 2012 years ago, three quarters, apparel retail sales growth rate of 11.2%, compared with the first half of the year's cumulative growth of 0.54%, compared with the same period in 2011 lower 10.8%.

In this respect, analysts pointed out that the impact of e-commerce on traditional retailing is increasingly fierce. NET purchase of the first half of the transaction scale faster than the overall growth of total merchandise retail sales. Statistics show that the first half of the total retail sales of 8.7385 trillion yuan, an increase of 14.5%. China's online shopping market in the first quarter and the second quarter was 228.2 billion yuan and 268.37 billion yuan respectively, up 40.9% and 51.6% respectively over the same period last year, according to the data from the iris consultation.

Where the customer prudential products in the light down down the market price, is seen as the internet retail and traditional retail confrontation. The analysts said that the future of Internet retailing and traditional retail This confrontation will also show an increasingly strong trend of convergence, more and more offline brands began to go online, in order to make up for the offline weakened market share.

"Double 11" crazy promotion is imminent, the cat people also said that the participation of the cat "double 11" big promotion business, there are many stores, such as Yintai department store, Metro and grand three-cell shop, such traditional retailers, such traditional enterprises estimated to account for the total number of participation in 10%, compared to the previous two years a significant increase.