Electric dealers compete to enter the sea Amoy market, consumers are most concerned about whether authentic

After Suning easy to buy, Jingdong Mall and other electric merchants have to layout overseas markets, February 19, Ali Group announced the International Day of the cat officially online for domestic consumers directly imported goods overseas. Ali's layout not only makes it easier for consumers to buy imported goods overseas, but also makes the "battle" for the electric dealers to expand overseas markets increasingly fierce

The big dealer is fighting for "imported cake"

"Pro, ' sea Amoy ' procedures have become simple", "the Sea Amoy ' in renminbi can also be paid," February 19, the day the Cat International official online cause a lot of netizens hot discussion. On the same day, Nanning City, the residents of the public to release news to friends, while eager to login to the Web page. Ms. Xu's mouth of the "sea Amoy", in fact, is the net Amoy overseas goods. She is a "brand-name control", especially like foreign brands, but because the domestic counter price is high, "cross the Sea" to buy and unrealistic, so she will usually choose online shopping.

It is not just the cat family that lays out the overseas market. Suning Red Children at the end of the line "Overseas e purchase", United overseas businesses to take "direct mail" mode; suning Tesco also officially obtained international express permission, Jingdong Mall launched the "Overseas Purchase" service, and said it will be in Russia and Southeast Asia to establish warehousing, hoping to carry out cross-border trade. In Nanning, there is also a flagship of Southeast Asian characteristics of the Electronic Business platform-"beautiful bay." With the electric merchants ' overseas layout, domestic consumers begin to enjoy the convenience of "Trans-ocean shopping".

Why do electric dealers shift the battlefield layout overseas? Is this "imported cake" really worth looking forward to? Chen Shishu, an associate professor at Guilin Institute of Education and Development, and the CEO of a domestic network sales platform, interviewed by the South China Morning Post reporter, with the growth of economic level, the broadening of information channels, and the brand effect of international brands, domestic consumer demand for overseas goods is also growing. Market demand is the basis of promoting the overseas expansion of the electric business. Moreover, the domestic electricity business competition is increasingly fierce, the market segment has become the future development trend.

Nanning engaged in E-commerce for many years, Mr. Wu believes that the rich profit is also the electricity business overseas "Taobao" reason. He disclosed that the foreign trade e-commerce profits generally higher than domestic e-commerce, individual product profits can reach several or even 1 time times.

It turns out that the "sea Amoy" has indeed become the next blue ocean of the electricity merchant. According to the Alipay statistics, 2012, the domestic consumer only through Alipay to achieve the "sea Amoy" consumption scale growth of 117%, much higher than the domestic net 64.7% growth rate; in 2013, China's overseas shopping market transactions scale even more than 70 billion yuan.

Industry analysis, China's online shopping booming, last year, the cat double 11 is a set of 35 billion yuan in a day sales. Against this backdrop, many foreign brands that are bullish on the Chinese market are beginning to incorporate online sales into their development plans, which is an important factor in the expansion of overseas markets by domestic electric dealers.

"Sea Amoy" procedures more simple and convenient

The reporter saw, the cat international store more than 140, has from the United States, the United Kingdom, Australia, New Zealand, Korea, Japan and other countries as well as China Taiwan and Hong Kong region thousands of brands, including some international luxury brands.

"The operation is simpler and the risk of capital is reduced." "Nanning Consumer, said Mr. Tang, through experience he found that all the international business shops are equipped with Wang Wang Chinese consultation, and provide domestic after-sales service, and take the payment method, not only simple, the security of the Fund also improved."

Mr. Wu told reporters that before domestic consumers to buy overseas goods, mainly through overseas direct purchase, overseas purchasing. The former is purchased directly on a foreign website and mailed to China by the merchant. The latter is their own foreign sites in the selection of good products, and then find overseas purchasing sites or personnel to purchase distribution. The difference between the two in the process and the domestic online shopping is that consumers need to understand English, to use visa and other international credit card payment. When goods are imported, consumers are also faced with paying a small amount of tariffs. These points, to a certain extent, hindered the "sea Amoy" business.

February 24, the reporter log on the Cat International, selected a well-known brand of a mask, click to buy after the discovery, its purchase process is indeed the same as the traditional Taobao. In the final payment page, will show the price of goods at what exchange rate converted into renminbi, consumers only use Alipay or net silver payment. In the Jingdong Mall and other electric platform, "sea Amoy" procedures are basically similar, the same is through the net Silver or third party Express payment method, direct settlement in renminbi.

Consumers are most concerned about whether authentic

At present, overseas purchasing cohabitation, so for consumers, in addition to the convenience of shopping, quality assurance, whether authentic become their most concerned about.

"' Sea Amoy ' not only can buy big-brand ' tidal goods ', the price is also cheap. "Mr. Chiang, who works for a real estate company in Nanning, was delighted to share his experience with the" sea Amoy ". Like most people, he has gone through the stage of buying only special counters and Taobao. A chance, he contacted the "Sea Amoy", "a pair of foreign brands of shoes, counters to sell 1000 yuan, online shopping may be six hundred or seven hundred yuan, and to buy foreign websites, it may only be three hundred or four hundred yuan." "The obvious difference, let him fall in love with" sea Amoy. Mr Chiang admits that when buying overseas goods, he is most worried about quality problems. If through overseas purchasing, once found to buy defective or fake, the rights of protection is very difficult, consumers often can only yaba.

Reporter learned in the interview, mother and child supplies, beauty skin care, shoe bag apparel is the consumer favorite "Sea Amoy" merchandise.

Logistics and after-sale test "sea Amoy" market

Three major power companies have launched the "Sea Amoy" service, in the end which is more cost-effective? Compared to the reporter found that only from the surface prices, a number of major electric dealers have advantages over the counter. But the cat needs a little discount. such as 900 grams canned dutch baby milk powder 1, Day Cat international price for 209 Yuan, Jingdong Mall is 255 yuan, 900 grams canned New Zealand milk powder 1, the cat international price for 230 yuan, Jingdong Mall is 256 yuan. 800 grams canned Nestle super can en 3 milk powder, in the Sky Cat international price for 218 yuan, in suning easy to buy red children mother and Child Mall, you need 256 yuan.

However, if combined with logistics costs, the price advantage of the cat is not necessarily reflected. The Dutch cow milk powder, cat international logistics cost to 160 yuan, Jingdong Mall is only 10 yuan.

In the past, domestic consumers "sea Amoy", often have to wait 30-45 days before receiving merchandise. To this day CAT international related responsible to reporters, "the Cat international guarantee within 72 hours of delivery, 14 business days to arrive, the entire information can be tracked." This means that consumers can buy goods that are imported overseas as easily as they do on Taobao.

Some insiders pointed out that the international logistics speed, customs clearance costs, such as return or become a consideration of the cat's several major outstanding problems. has placed orders to buy imported milk powder "show show" told reporters, the Sky Cat International postage is indeed very expensive, but the net purchase tariffs generated by the seller to bear, return and return the problem in the mainland to solve, so the overall for the current "sea Amoy" is still satisfied.