Electric dealers Fight "last mile"

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At present, most electric companies adopt the way of Third-party logistics, but occupy 90% of the domestic logistics market is small and medium-sized logistics enterprises, small, scattered, disorderly characteristics of the industry is difficult to meet the rapid development of the electrical business of logistics and distribution services to large-scale, professional requirements.

For those of us accustomed to online shopping consumers, a perfect online shopping experience, logistics distribution is one of the most important grading content.

Just imagine, the electricity business website opens, the speed of the refresh is very fast, the goods that sells is abundant in stock, the price of goods is very attractive, online customer service attitude is gentle and intimate, so you decisively orders, payment, and other receipts, but so on, and so on, reminders, and wait until the neck is long to receive, this time even if the right goods in hand, Also completely excited not up, if between because the packing breakage, when delivery and so on problems and express have quarrel, more is a disappointment. Repeatedly down, consumers will certainly consider a change of the electric dealer buy see.

But for many electric business, in the net buys the last is also the most close to the consumer's this link, but is the part which they most cannot control. At present, most electric companies adopt the way of Third-party logistics, but occupy 90% of the domestic logistics market is small and medium-sized logistics enterprises, small, scattered, disorderly characteristics of the industry is difficult to meet the rapid development of the electrical business of logistics and distribution services to large-scale, professional requirements.

There are statistical data for the certificate, "2011-2012 China Express Development Report" shows that only the first half of this year, China's Express service business growth of 51%, is expected to reach the annual Express business volume of 4.8 billion, revenue or will be expected to break the first hundred billion mark. 70% of the business volume from the electricity quotient, but the net Purchase express service overall satisfaction is only 39.8%.

Not willing to the third party logistics limited by the electric business enterprises want to compete for market initiative, have entered the field of logistics, since the establishment of logistics and distribution team, the market is now the main electric business site, in addition to the cat is pure social logistics, Jingdong Mall, such as the main self-logistics, Suning, Amazon, when the choice of "Self + third-party Logistics" Mode of service.

Some of the electric dealers also applied for a courier license, such as Jingdong Mall, such as Van Gogh, such as Shop No. 1th, in addition to their own business, but also turned back and Logistics Express company Rob the market. Every guest's "such as the Wind Tatsu" express since last November has opened a single, for the hundred Li's excellent purchase of online shoes city in Beijing, Shanghai to provide distribution services. Jingdong Mall This November also officially opened the third party logistics, allegedly the current non-self-Japanese orders have more than 100,000 single, Jingdong CEO Liu also expected to 2015 through the Logistics open platform to achieve external orders can exceed the internal order, "thus becoming the key to the new East Beijing income."

Recently, another appliance business enterprises to join this camp, Suning appliances (002024, shares bar) also apply to the State Post Office Express business license. According to the State Post Office bulletin, Su Ning has been in Nanjing, Suzhou, Wuxi, Wuhan, District Hohhot, Beijing, Kunming, Guangzhou, Jilin, Changchun, Harbin, Shanghai, Tianjin, Xi ' An and other 11 provinces of the City Express business license.

Suning in accordance with the Executive vice President Li Bin, Suning Express focus on providing users with standardization, security, security, the last kilometer distribution, followed by the partners to provide efficient, low-cost logistics services. To this end, Suning plans to 2015 years ago in the country to establish 10-12 automated selection centers, and in major cities in China to establish 60 modern logistics base.

It can be foreseen that, in addition to prices, logistics and distribution will be one of the main battlefield of the future electric business competition, the last kilometer of the war has begun. Chan