Electric dealers have not yet entered the "County Era": one or two-line city or a wonderful story

Electric dealers will subvert county, rural traditional consumption habits? (Tencent Technology matching map)

July 29, Taobao released the "County Network Purchase Development Report" (hereinafter referred to as the "Report"), the country's 2006 counties in the area of online shopping statistics. Data show that in 2012, the county area in China, a total of more than 30 million people on Taobao shopping, spending up to 179 billion yuan, the average per person to buy 5628 yuan, and a http://www.aliyun.com/zixun/aggregation/6249.html " > Second tier city is 4700 Yuan.

If simple from the data, the three or four-line city's online purchasing power far beyond the one or two-line city, which seems to make people on the future layout of electric companies county, rural market more optimistic. But when you study the report carefully, you will find that the electrical business has not yet entered the "County era." The reasons are as follows:

1. Limited data sources

The report only extracts 44 of the brand data on the cat, including the brands of Lauder, Nike, Uniqlo and Clinique, but includes home appliances, smartphones, tablets and other higher-priced products that are included in the statistics.

In the case of smartphones, according to the 2012 China smartphone Market annual study, the proportion of smartphone users in China in 2012 was 70.3%, much higher than that of 29.7% per cent of rural users.

2, single purchasing power strong illusion

There are people in the industry that the county network is not developed, many people do not understand the online payment, so they will find the network to buy a friend on behalf of buying, which may create a single purchasing power of the illusion of strong. Taobao also said in the report that some of the net-buying infiltration is not high in the region, per capita cost than the high permeability region more, because there is "one person to buy more people to enjoy" situation.

3. Logistics Bottleneck

Users in rural areas, the county order, the most worried about is still "can send to" the problem, and logistics is the electrical business into the rural market a difficult problem.

In July of this year, the magazine "Business" had interviewed Zhongqing, a courier at a freight department named Yangwen. When it comes to the delivery to the township, Yangwen reluctantly shook his head: "Not we do not want to send, those places too far." And the living is very dispersed, I from the last home to the next, sometimes several minutes. We can't make much money with this kind of delivery. In addition, there are express companies in rural areas, county users have adopted a direct rejection of the attitude: "* * place too biased, goods can not be delivered." ”

Analysys International analyst Song said to Tencent technology because Taobao layout of rural, county market earlier, so the report of some data may be higher than the city, but this is only reflected a certain market status quo, after all, "not Suning, Beijing and east, such as the key distribution of the one or two-line city of the electric Business Company."