Electric dealers join hands in marketing hype

with the Beijing-east, Gome, Suning, such as a call to set off price melee, a variety of conspiracy theories are emerging, there is said that the electric business together marketing hype, there is also news that the Beijing-east provoked the war only to suppress Suning shares, so as to achieve low-cost acquisition purpose ...

What the truth is, the answer is still blowing in the wind. However, at any rate, there is a clear point--by the micro-bo all sides shouting at each other, I 逗哏 to you 捧哏, attracted countless netizens onlookers, such attention and the spread of the eye, is worth countless advertising suites.

In particular, Jingdong CEO Liu, micro-blog advertising marketing to play at ease: first to a "Tonight, inexplicably excited" message hanging people's appetite, immediately put words "Jing dong everyone electricity three years 0 gross margin!" If in three years, any of the sales personnel in the electricity plus even a dollar of gross margin, will immediately be dismissed ", instantly ignited countless onlookers of the gossip enthusiasm, and with other electric Shang also joined the war of words, Liu is you come to me to put" ruthless ", to the topic of heat of concern constantly" fuel ".

Gangdao someone commented, Liu really don't waste the end of last year, the reporters to his "Golden Watering Pot Award", see him light on this group of micro-bo, gently loose on a lot of media than the advertising version of much more expensive news version of the page, but also the headline!

And it seems that the effect of micro-blogging marketing is also very beautiful, a large number of netizens flocked to the Beijing-east website to steal cheap Web site. "I still buy things in Jingdong, if Iphone4 to drop again I will buy." "A netizen way." There is no need for netizens also think: "Just a round at home, found that there is no need to buy any appliances, now really cry ..." Drew Liu hurriedly response: "Dizzy Ah, buy a set of spare!"

You "Play Hardball"? I will "sell Meng" (Network vocabulary, there are cute to please others meaning)! Facing the Liu and the Beijing East, Suning easy to buy micro Bo Stephen Chow film "Tong Pak Fu Point Chou-Heung" in the funny pictures with "Xiao Qiang, Xiao Qiang you how the little cockroach ..." The teasing voice-over makes countless netizens laugh and shout "too happy".

Sell Meng also as productivity! Although this micro Bo attracted countless saliva, some people praise suning domineering, there is entertainment spirit, some people questioned its personal attack, victory of the Wu. But the light Sina Weibo on the message of more than 10,000 forward and nearly 5,000 comments, you can see this recruit to suning easy to buy the brand of communication effect and advertising effect.