Electric dealers keen to sell clothing tail goods such as Li Ning brand low to 10 percent

High inventory stimulation, 199 yuan Li Ning T-shirt online price of 19 yuan

199 Yuan Li Ning T-shirt price of 19 yuan, 550 yuan of http://www.aliyun.com/zixun/aggregation/6159.html "> Adidas jersey sold to 99 yuan ... Recently, a lot of electric business website shout up such a word: "Brand name sell cabbage price!" ”

After the monopoly "tail goods" only goods will be a year's share price explosion 4 times times, where customer-prudential products [micro-bo] together with Li Ning 18 hours to resolve the "flash purchase" to inventory, another catch the brand tail goods Dangdang [micro-BO] also earned a pot full. Reporter yesterday from Dangdang learned that Dangdang last week on the line of "tail goods sinks" turnover has been approaching billion mark.

Industry insiders said, due to the domestic apparel enterprises high inventory status, "tail cargo hot" or will continue to next year. But accompanied by the end of the domestic apparel industry reshuffle period, the electricity business website wants to divide the food clothing market still to rely on "internal strength".

"Tail goods" on-line

When the shares hit a March-record high

Yesterday evening 9:50, hurriedly turned off the television, the office workers Tong in front of the computer. "Hundreds of good shirts, Zara's skirts, a pair of Sasha's socks, add up to more than 200 yuan, a while to succeed quickly!" "Looking at the three" brands that have been placed in the Favorites folder, Tong is waiting for the 10-point shopping page to "buy" two words into green.

Like Tong, many online shoppers have developed the habit of regularly browsing the internet's clothing tail-goods channels. "Only the goods will, the cost, Dangdang, these are in my net shopping favorites." "Online shopping age has been 10 years of the small side told reporters, every week she will at least on this type of Electronic business website to shop once."

May 7, Dangdang online special sale channel "tail goods sinks", the main clothing brand tail goods sales, all brands discount strength is between 10 percent-30 percent. Yesterday, Dangdang marketing director told reporters, the current "tail goods sinks" turnover has been approaching billion mark.

Reporter login found that Dangdang "tail" and the special sale of the site will have a lot of similarities, including the famous brand of the tail goods special sale, are using the mode of flash purchase, Dangdang every 20 minutes to open orders automatically empty the shopping cart.

On the second day of the line, Dangdang's share price soared, rising to 9.02% in the May 8 closing, to $4.35 trillion, and yesterday closing at $4.65, a 3-month high on the 5th consecutive day.

The glory of being a

Grasping the high inventory of garment industry

March 23, 2012 landing in the United States NYSE, headquartered in Guangzhou, the exclusive brand discount E-commerce products will be the price of 6.5 U.S. dollars. U.S. local time May 13, only the goods will share price close to 32.54 U.S. dollars. More than 1 years after the listing, only the stock market has risen 4 times times.

April 7, where the customer prudential products on the site began to appear Li ning clothing "figure." 19-Dollar T-shirts and 79-dollar running shoes, the 48-hour sale was over in 18 hours.

Selling "brand" to Chinese cabbage has become a common form of earning a fortune. Shenzhen electric shock Electricity Business Co., Ltd. founder Shangxiang said, the domestic clothing brand "inventory pain" let the electric trader seize the opportunity.

Data show that the textile and apparel industry has now announced the 2012 annual report of the domestic listed companies have 50, the total inventory of about 57 billion yuan. Compared with 2011, inventory increased by 3.609 billion yuan, an increase of 6.76%.

The first dotcom president Huang Huajun told reporters that the domestic apparel industry in the first two years blindly exaggerated the sequelae of production more obvious, coupled with the slowdown in domestic consumption since this year, high inventory pressure in the Li Ning, Anta and other well-known brand clothing business. "In the past March-May is the production of the Gold (1407.30,-17.20,-1.21%) period, the May summer Sales is to guide the whole year, but the current market is difficult to make clothing manufacturers satisfied." ”

"The special sale product because is the brand product, the quality has the guarantee, but the difference between the original price and the discount price adds the limited commodity, can attract the user." Huang Huajun said, does not need to consider the marketing cost, the electric business enterprise as long as constructs the investment platform, attracts the brand manufacturer cooperation to be able to do "the special sale" the business.

Expert opinion

Selling "tail goods" is not a long-term solution

"Directly, the electric dealers are now doing the sale of clothing is tantamount to a kind of looting." "The Ruzenwang to reporters," said the reporter, "for many of the domestic clothing brands, the high pressure on the inventory has better than the profit of" preoccupied.

Ruzenwang said the reshuffle of the domestic apparel brand has started since 2011. "At the moment, the wave of tail cargo will continue into next year," he said. After several years of shuffle period, the domestic clothing brand will also pass the fittest, forming a more stable sales pattern. ”

In Ruzenwang view, and "tail goods" after the love period is over, whether there will be fakes, non-delivery take the opportunity to appear in the market should be vigilant. "After a large number of inventory digestion, the tail goods market volume will also be a large decline, some manufacturers may provide fake and shoddy goods in order to seek private interests." ”

And for many electric business platform, how to really from the domestic clothing industry 300 billion yuan a year market size to share a cup of soup, is more urgent task. "It is obviously unrealistic to get involved in the clothing market once and for all," he said. "Ruzenwang suggested that the electric business enterprise should take" the tail goods hot "as the springboard, the development same line clothing brand long-term cooperation, after all, the clothing price war cannot be long.

The reason of the long white blaze on the face