Electric dealers low-key festivals or will be brewing "big moves"?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Liu no longer micro bo about war, Suning easy to buy and Gome Bowser also behave to sell goods, a no electric business promotion of the Mid-Autumn Festival and National Day holiday, let has been spoilt the vast number of consumers are somewhat not accustomed to. From "8 15" price war was reviled, and then the NDRC's punishment, to now the most important sales season of the business, the electric business industry incredibly collective "no saliva without a promotion", it is inevitable that consumers a bit not adapt. As the Internet today's "topic lead", electric business bosses are busy what?

Collective low-key "festival"

For many years, a rare mid-Autumn festival, National Day holiday, so that consumers have to suppress the desire to consume, but from the electric business industry reaction, but did not very well to meet the needs of consumers and the corresponding promotion. According to the Southern daily reporter during the long vacation period of observation, whether it is the electric business new sharp Xun net, Bowser network or bold hand to hold the price and the banner of the Jingdong Mall and Suning easy to buy, in the two-day long vacation period are particularly "insipid", reporters logged in to these sites, although there are also for the two-day long holiday promotional activities, But the scope and strength are not enough to force.

Miss Fang is an Jingdong mall loyal users, the two-day holiday during the home of her natural also often hang out on the electricity business site to see what the concessions can be caught. According to her, most of the electric Shangdou, including Jingdong Mall, "low-key treatment" of the two-section promotion, but attentive consumers can still find a part of the promotion quite attractive. To Miss Fang herself for example, she on October 1 to the price of 119 yuan in Jingdong Mall to buy 5L of Caesar's wheat white beer, in the October 8 price has been restored to 269 yuan, and October 1 in suning purchase cost 2699 yuan to buy Acer (ACER) notebook e1-471g, The price was also raised to 2799 yuan on October 8. In fact, before the two-day long holiday, Jingdong Mall has been carrying out a wave of coupons, and the provisions of these coupons are limited to the use of the period of October 1-7th, if the consumers have these coupons during the long holiday during the net shopping, it is equivalent to the extra gain of concessions, The actual concessions are not small, but the concessions seem to be no longer advertised. ”

"In the past 11 National Day Golden Week, Jingdong Mall daily necessities, clothing shoes and hats, smart phones, computer equipment and accessories and other commodity sales to create new highs." "Although there are data show the gold week of the number of electricity dealers in the chain down 24.2%, but Jingdong Mall related people in the South daily newspaper interview revealed that, with the consumer for the online consumption pattern of continuous recognition, the electric business in the two-day period even if there is no overwhelming propaganda offensive, the results of its sales can not be belittled. The data from the network also shows that although during the first half of the long holiday sales have a certain decline, but the 11 week before the net shopping market is ushered in a wave of consumer shopping peak, buy online shoe city before the festival sales data than normal growth of about 35%, and from 4th started sales have been continued to grow.

Eric Consulting senior analyst Su Yanyan pointed out that the network shopping market peak and the line of traditional shopping malls, contrary to the major holidays before and after the climax of their sales, holidays by people buying habits, the impact of online shopping will appear a small trough. However, as the internet has gradually changed people's consumption habits, major online shopping malls in addition to price advantages, in the quality of goods and services are constantly upgrading, the holiday market line under the gap is shrinking.

"Big moves" brewing after the festival

The calm before the storm is beautiful, but there is no storm coming.

The National Day holiday just passed, during the national day during the collective lost the power of the electric business again, and just travel shopping, consumers may have to start saving again. While the cat is burning to prepare for the 11 Singles Day promotion, Tencent Electric business holding company, which was set up in the year, recently announced that it will launch its first large-scale promotion after its independence this month, sending coupons and gift packs worth 300 million yuan to consumers. Strive to be held on October 24-26th, the QQ network to buy crazy Rob Festival promotion to achieve more than 1 billion yuan sales.

And almost in the Tencent electric business after a high-profile "promotional alert", has always been the leading price war posture appeared Jingdong mall also announced in October 10 to November 12 during the large-scale "desert Storm" let activities. According to Jingdong Mall to introduce, Desert Storm will be divided into two phases, of which tens of thousands of products 50 percent caps, full 99 yuan to send 1010 yuan to allow consumers to enjoy more concessions, after 2011 years of the first Desert Storm activities, many consumers have expressed their expectations of the East Beijing 2012 Desert Storm activities. And on October 8 Jingdong Mall to determine "Desert Storm" let activities, according to Dangdang insiders revealed that Dangdang in the afternoon of 8th has convened a corresponding project meeting to discuss the introduction of countermeasures. And some insiders said that with the QQ network shopping, Jingdong Mall and other electric giants began to act, including Dangdang, Suning and Xun network will be followed up, a new round of the electric Business competition is expected to be staged in October-November.

"After the development and Reform Commission to deal with the electric business industry, you can see that many electric dealers did converge a lot." Liu Weibo no longer about the war, Suning and Gome Bowser also sell goods, even in the "8 15" price war in the "opportunity to take advantage of the" QQ online shopping also put the energy into the Hong Kong test water O2O and so on, but with the sales season of October came, the electric business can not be ' Calm ', after all, sales pressure on the bright front. Zhengjianjiang, an Internet analyst, said in an interview with the Nanfang daily that the sales pressure of the electric dealer has become a "behind-the-scenes driver" for the electric dealers to launch their promotional activities. According to information, each big electric dealer to 2012 sales all put forward the concrete target, Suning buys the whole year to realize 20 billion yuan sales, while Jingdong Mall has set the target in 50 billion yuan, but the electric business platform giant Day cat's data is astonishing, according to the recent published data show, Only cat electrical city in the first half of the transaction amount exceeded 20 billion yuan, more than 2011 Annual sales, the year-on-year growth of more than 200%. Industry is expected in the year cat Electric city sales will exceed 50 billion yuan.

In view of the "8 15" electric dealer price war exposed problems, many consumers have said that the promotion of the electric business has been a skeptical mentality. To this end, Zhengjianjiang that the actual sales of electricity dealers will not have much impact. "The behavior of online shopping consumption is mostly impulsive consumption, consumers will be very difficult to parry under the promotion of electric dealers." And after the reform and Development Commission's renovation, the electric business should also be vigilant, for false propaganda and other acts should be a convergence. ”