Electric dealers repeatedly yell Liuzhou local businessmen to "Love Day" not cold

One months ago, "Double 11", only Taobao and cat two big http://www.aliyun.com/zixun/aggregation/10377.html "> Network mall hit 19.1 billion yuan sales, let people see the magic power of E-commerce." Yesterday is "double 12", and met the 2012 years, 3 "12" superposition, plus "to Love" homophonic, is considered to be the millennium "To Love Day", the electric dealers have found a promotional stunt. And after the reporter visited found that the network on the overwhelming sound, but rarely traditional business response.

Electronic Business empty yell does not discount

Due to "Double 11" during the exposure of a lot of problems, this time the major electric dealers on the "double 12" appears cautious many, but the yell is still not reduced.

Reporters on a number of e-commerce sites to see, although the current electric dealers on the page on the December 12 promotional words, but rarely see a substantial discount.

A Taobao shop owner told reporters that many businesses from "Double 11" began to launch low prices, the price has not adjusted, now has completely no adjustment space.

However, since there is "to love the Day" This gimmick, the electric dealers can not play the price war, only have played a "feeling card", "service card" or even "beauty card", is full of tricks.

Taobao home page, the site design of the "double 12" zone "No 50 percent, does not represent no choice", the viewer clicks on "My 1212" button, will pop up for the customer produced a very sensational color Flash animation, describing customers in the web shopping stories.

Taobao does not have a rigid promotional discount, but to take two-way interaction between buyers and sellers to play, that is, the buyer set up a "Wish price", and then by the seller to adjust the requirements and finally determine the sale price.

And Taobao's old rival Jingdong Mall will "double 12" named "Member Care Day", the main service card, known as "white suit the United States", that is, the price of Chinese cabbage, service upgrades, beauty delivery and so on.

An industry personage analysis thinks, when near the end of the year, "double 11" period a lot of merchant seemingly income is quite abundant, actually be a loss make a yell. To the "double 12", many businesses do not want to give up, and can not be a loss again, otherwise it will affect the year-end performance, so have to put more energy to earn eyeballs.

Local merchants to push the jewelry

Compared to the electric dealer on the line to yell, reporters in Liuzhou major shopping malls to find, for the "double 12" activity seems a bit deserted. The electric dealer in the clothing cap, the clothing, the household goods and so on industry overall promotion, but the shopping center promotion only concentrates in the love related topic commodity, like gold, the diamond, the jewellery and so on jewelry counter.

"We are mainly in the gold, jewelry counters to do promotional activities, the intensity is also very large." For example, brand gold per gram discount of 30 yuan, the most preferential platinum strength can reach 100 yuan per gram, the designated Diamond series of jewelry in the lowest one as long as 1699 yuan, diamond discounts ranging from 60 percent to 78 percent. "The activity begins 12th and lasts until the end of the week," said She, director of marketing planning at five-star commercial building. This period of shopping points will be calculated according to 5 times times, shopping full 260 yuan to participate in the lottery, prizes have a value of 2000 yuan thousand gold. ”

Trade and industry building a brand jewelry counter played a diamond 75 percent, the purchase of gold jewelry free processing fee promotion. Shop assistant Huang told the Reporter: "because choose at the end of a lot of people married," double 12 "is also a good time to discount discount, today's popularity is much better than usual, the intention of customers more." ”

Netizens want to have a gimmick more affordable

Why is the difference between the electric dealer and the traditional merchant to "Love Day" so big? New era business Port a businessman believes that this is mainly the difference in service objects. The main focus is on young people, the crowd generally accept the new concept, identify with these "gimmick festival", so better cohesion. For traditional businesses, the face of customers across all ages, some already ripe promotional opportunities will often be more attention, such as 51, National Day, Christmas and so on.

Mr Pan, the Internet practitioner, disagrees with this assertion. He believes that for a similar "Singles Day", "to love the day" such a gimmick festival ", in the network hype enthusiasm is high, if by this stunt promotion, on the one hand, the equivalent of the entire internet has been to you played a free advertising, on the other hand can avoid peer together to promote the commercial war, it is more than one shot, Traditional businesses should not easily let go of this promotional opportunity.

Of course, from the reporter visited the situation, most of the netizens did not put "gimmick festival" too serious, in fact, "as long as there are benefits, which day of the festival does not matter."

(Trainee reporter Yu Jun reporter Liu)