Electric Dealer's second wave of price war didn't arrive

Yesterday, the second wave of the electricity merchant price war did not arrive as promised. In the face of Suning easy to buy this week launched the computer, mobile phones, digital products such as the price of 3 C reverse attack, Jingdong Mall's "flat-screen TV, audio and video low-priced wave" apparently avoided gunfire.

Illustration: Source: China News picture network Shanxi Hai Haijun photo

As early as 23rd, Suning is in the second wave of price war. On the same day, after half a year of late-night meetings, Su Ning Vice President Li Bin said excitedly on Weibo, "The battle has begun!" Not who says it's over! This emphasis on "does not target which company" in the industry view, is undoubtedly the second wave of price war horn. "Reliable News: Next Monday (27th), Su Ning will set off the second wave of price wars," said Liu Buzhong, an electric-business observer. ”

"The upcoming semester, computers, mobile phones, digital will usher in a full season!" Li Bin's subsequent microblog also identified the focus of the second wave of price wars. Su Ning this 3C product is also considered to be the previous Daiju east to launch the service of the power of the response.

Some people in the industry said that as a field bogey horse price war, the participants are expected to use their own weak horse to match the strong horse. Suning last year's performance report showed that total sales of 67.26 billion yuan, including black home appliances, white appliances, air-conditioning and other large household appliances sales reached 42.52 billion yuan, accounted for more than 60%. And Jingdong mainly rely on computers and other 3 C products, everyone's share of electricity is not too big. The strength distribution of the two is obvious.

"Su Ning will take 3C product operation, this recruit an eye, give a hand, can let Liu Afflictive, key see strength." "Liu Buzhong said.

From the response of the warring parties yesterday, the second round of price war seems to be a mere rhetoric. Yesterday morning, Jingdong Mall's homepage still shows the original anniversary of the promotion plan. This week, Jingdong's flagship product is flat-screen TV and audio-visual products, and for Suning, Gome online Noisy school equipment, mobile phones, computers and other digital products, Jingdong Mall and no new promotional programs.

In addition, the reporter visited a number of suning, Gome stores found that the 3C products did not benefit all the physical stores. A laptop sales person at Suning Lau's home Kiln said that the store's notebook sales had started one months ago and that many products had been keeping promotional prices for some time and that there would be no further price cuts now.

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