Electric dealers should carry forward the construction of "spiritual civilization" at present

In the development of China's electric business industry, it is obvious that the stage of cultivating market by 3C Products has already passed, the current stage can be seen is the need of netizens to meet the daily life of various items, it is worth discussing, is the next phase of the trend.

Although the author did not participate in the "Double 11" of the electric sales promotion, but about this year "double 11" brings a variety of "sequela" does not let the author feel relaxed, from colleagues on the "rebate coupons" How to use? How to rush the delivery? How to contact the return? And so on, and the number of consultations is rising over the year, can also be reflected from the side of the network to buy the expansion of the army, and from another angle I also found that now the network to buy the army has been purchased from the first 3C domain of products, has unlimited extended to the purchase of all aspects of life through the network of various things, Up to a few meters by a few meters of bed, small to hand-made hand-washing soap, expensive to tens of thousands of yuan diamond ring, cheap can also be a few cents of sticky mouse gum. The net buys serves for the life, but is no longer satisfies certain kind of product the purchase to serve.

In fact, the first to know the electrical business, the author is also from the purchase of similar computer accessories, digital products, such as the beginning of the early Jingdong Mall, new eggs, such as the site is deep in the hearts of the people, from this year's electric business industry, although the major giants are concentrated firepower in the price war, competition for users, expand market Share, But almost all of the price wars are invariably aimed at the 3C category, the main reason is that 3C has a higher customer unit price, it is easy to increase turnover to expand market share. But recently, Analysys International issued a report that, although 3 C is recognized in the industry to enhance sales of sharp weapons, but at the same time is also a typical category of low margin, especially in the price war has been almost irrational circumstances, the 3C has become a loss of business, to Jingdong Mall for the representative of the electric business enterprises to invest hundreds of millions of yuan in the market hard cost to promote the price war, Even more so that the original profit of the meager 3C home appliances into a bleeding category. Put aside 3C category to see the whole industry, perhaps more objectively reflect the industry status quo.

Judging from the competitiveness model of China online retail competition Report 2012, published by Analysys International recently, at present, the days of the cat, Jingdong Mall, Dangdang, Amazon is still in the first camp of the electric business industry, and from the 3C category, the current electronic business is still the most lucrative in the apparel, books, mother and child category, In addition, its own brand, but also a new increase in the profitability of the electricity business. Own brand to the factory to the user's model, save the cost, in the brand promotion also saved a lot of input. Like every customer's own brand management can achieve 40% profit margin, and Dangdang's "when the best products" launched the first month is to achieve profitability. From the author side of the network to buy the army's consumption habits can also be seen, whether for children online shopping parents, or for their own online purchase of college students, online shopping clothes, books and other categories is indeed the most common online shopping behavior.

All said that the development of the industry needs to have different stages, in the development of China's electric industry, it is clear that the stage of cultivating market by 3C Products has already passed, the current stage can be seen is the needs of netizens to meet the daily life of various items, it is worth exploring, is the next phase of the trend, I think, Perhaps to meet the needs of the material civilization, the network of electric dealers should be to meet the needs of the people's spiritual civilization direction?

Dan

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