Electric Dealer's Spring Festival campaign performance Inventory

With the end of the Spring Festival holiday, courier companies began to open.

And just past the long holiday, for the people accustomed to online shopping and express service is not a happy time. In the case of express enterprises can not meet the huge demand, the electrical business since the establishment of logistics but quietly exerting force, ushered in a small yangchun.

The State postal Service at the end of January to all levels of the postal administration and the main courier companies issued a notice to urge the rational deployment of manpower, capacity resources, fully protect the Spring Festival before the "network, not reject, not backlog."

In the week before the festival began, express enterprise quickly entered the "Spring Festival mode." Most express companies have stopped receiving parcel deliveries to the western provinces. Some of the smaller express companies, has been in the half leave early, and some small courier companies even early holidays.

The day before the New Year's Eve, in addition to EMS and Fong still in the Spring festival holiday to provide normal services, the rest of the courier company into a semi-paralyzed state.

At this time, with the construction of the logistics of the electric business platform has been a thunder, according to the Beijing-East, Suning, Gome (micro-BO) and other electric platform data show that during the Spring Festival, several electric platform sales have increased.

The performance of the long-term game in the field of electric business is in sharp contrast to that of the third party logistics in this spring festival holiday. At present, express Company has officially resumed business, but within a short period of time relying on Third-party logistics business will continue to be affected.

Self-built logistics reign the Spring Festival market

After New Year's Day, Spring Festival began to become the main business platform. Taobao on the "Spring Festival" as the keyword search, you can find more than 100,000 related goods.

There are relevant electrical business data show that during the spring Festival a considerable proportion of the order address and delivery address is different, and the delivery address is more than three or four line city, based on the speculation for the family or relatives of families or friends to buy New year. But because of the courier industry, these online shopping families have to give up some do not build the logistics of the electric business platform.

It is understood that Huitong, cces from February 16, the rest of the most express companies also opened on February 17, "Spring Festival mode" Stop receiving goods, into a semi closed state. EMS and Fung-Fong are the only remaining two fast-growing companies that still provide services.

In the express industry to give up the Spring Festival market, has built the logistics of the electric business platform to quickly seize the market. Suning said that during the Spring Festival, Su Ning can achieve the key city Half-day, other cities up the next day, the delivery rate of more than 98%. And the use of stores and service stations to extend the distribution range to remote areas.

Jingdong said that, as the Spring Festival period does not close, only in north China orders on the year-on-year growth 60~70%. The same time during the Spring Festival is not closed Gome Online Spring Festival Sales increase is mainly concentrated in the wireless side, according to the United States, the WAP side of the traffic and sales are usually 3 times times, the order number is usually nearly 5 times times, the overall has reached the double 11 level. At the same time, wireless WAP-side direct input in traffic and sales are the first time over the web side.

From the data, the self-built logistics of the business platform for the general victory. However, it is understood that during the Spring Festival, the logistics level of the platform and the daily compared with the gap, there are still some areas of goods are not delivered or asked to mention the situation.

Helpless Express Company

During the Spring Festival, many private express companies almost all shut down, and to add and receive service fees adhere to the operation of the Shun Fung Fast, also did not get a good response.

In micro-blog and Baidu Bar, some users, including Shun Fung, the Express Company issued a voice of complaint:

"Shun Fung received more than 10 Yuan service charge, but 3 days did not send, I might as well day to send again." ”

"Up the money, but also let me go to the dot from mention, or when初七because just give." ”

According to understand, consumers of Shun Fung's main query focused on the prescription, some usually can be delivered the next day Express, three days did not arrive. Even a user of the express direction tracking carried out the whole "live", to ridicule the language expression helpless.

Shun Fung Dilemma is the frustration of Express enterprises, although the state Post Office issued a request for express enterprises must not be closed, but did not achieve too much role, many express companies worry about the loss of staff, and even take the initiative to help employees buy back home.

In fact, the domestic express industry, although growing rapidly, but has been unable to reverse the operating situation of meager profit. Spring Festival Labor increased costs, obviously floating operating costs, so that express companies can not continue to operate.

There are express company insiders admit that although the State has regulations, but the express company is facing the cost of pressure: "The staff of the Spring Festival overtime cost is very large, but the sender is not much, most Taobao shop during the Spring Festival holiday, which makes the express company can not recover costs." ”

The parcel's still flying.

With the end of the Spring Festival holiday, various express companies also end the "Spring Festival mode." It is understood that "four Tong one Tatsu" and other express companies have resumed normal operation and range of receiving delivery services, UPS has also been restored to domestic business.

February 26, Shun Fung all outlets to resume operation Services, while the spring festival suspended by the same day (aviation, high-speed rail), shun Fontein and other services will also be restored.

EMS during the Spring festival during the regular operation of the transceiver, and no additional charges, but due to lack of staff logistics has been delayed, now with the courier to the post, the speed of the transceiver gradually return to normal level.

Then the author contacted Shentong, rhyme, such as the Spring Festival during the half of the business of express companies, several express companies have said that some outlets do exist during the Spring Festival is not normal business and orders, but the company has not officially announced a holiday. And as the company's employees gradually back to the post, its business began to return to normal.

The author also learned that, although the Spring Festival model has ended, but the actual delivery of goods to consumers in the hands of time. Part of the shop is still in business, most shops are clearly marked March 5 (Lantern Festival) after the start of shipments.

As many of the field staff are not yet fully to the post, courier companies to restore to the Daily Express speed also need to wait. It is understood that the Spring Festival holiday period, the consumer's desire to buy is not low, some of the shop backlog of orders not even less than 11, which means that in the period after the long holiday, The courier company will also need to accumulate the package to do a section of digestion.