Electric dealers still spell the four problems of low price consumers ' spit

Abstract: Promotional aesthetic Fatigue Shop differences increase labour not to the commercial business has been 51 small since is coming, no festival to create a festival merchants would like to take this to absorb gold. This week, the line of department stores on the line of electric dealers frequently, commercial war quietly ignited. More than five of electric dealers

Sales Promotion Aesthetic Fatigue shop business differences increase

51 Not until the war has started

51 small since is about to come, no festival to create a festival merchants would like to take this to absorb gold. This week, the line of department stores on the line of electric dealers frequently, commercial war quietly ignited.

A number of electric dealers "51 promotion war" into the climax, this time in previous years are the traditional sales enterprises struggling to fight, because the upcoming "51 long Vacation" for them is related to the first half of the sales performance of the last stroke. This year, the electric business platform online, mobile phone and two or three-line cities, to the traditional retailer launched a full range of offensive.

While the reporter noted that although the price war is still an important means of competition, but the level of service differentiation is also improving, some even put forward a higher than the traditional shop standards.

At the same time, several department stores also released 51 promotional programs. Reporter found that the power of the fierce sales of the sale of the battle, there are shop operators are still actively respond to the low price to carry out in the end. And a department store has jumped out of the "price war" fence, do not want to blindly showmanship low prices.

Sales Promotion Aesthetic Fatigue shop business differences increase

Electric business Offensive: Menacing this year there are three major differences

Jing Dong Group vice president and Household electrical Appliances Business Department general manager Bing that originally 51 is the traditional store Golden week, online electric dealers are used to "618" and "Double 11". But from the monitoring data, 51, 11 electricity sales growth particularly fast, consumers now have a traditional home appliances store parity, and then online purchase habits.

It is revealed that some of the electricity business platform light 51 of the promotional advertising investment on the hundreds of millions of yuan, many manufacturers are also ready to invest a large number of advertising and promotional funds.

1. Strengthen the sale of the consumer under the line. With the increasing strength of electric quotient such as Jing Dong, Tian Cat and so on, they have begun to extend the services and products to the line, "the state stipulated 7 days no reason to return to 30 days, this is the traditional shop can not do, to let the past accustomed to buy in the traditional store consumers, fully experience the advantages and convenience of online shopping." "Bing said.

2. Fight the price to rob two or three line consumer. Spell Price is still the theme of the 51 electric business war this year, manufacturers have revealed that in Beijing, Shanghai, these first-line areas, consumers can buy cheap products, but the more down channels, prices will rise. In a large number of two or three-line cities, online can reflect a more obvious price advantage than the line, which is also the main power of the major price war reasons.

3. To discount the handset-side consumers. A number of electric dealers aimed at the consumer of the handset-side purchase. Taobao and Wireless division head Zhang Jianfeng said that some goods through the wireless side of the transaction has been able to reach 40%, such as women's class accounted for more than 30%~40%, partiality fresh category of goods such as fruit, accounted for more than 50%, more than the PC-side purchase volume, It is an irreversible trend for consumers to purchase orders through mobile phones in the future.

Shop: Department store to spell low discount but electric dealer

Yesterday, a number of luxury discount stores of the sea and India announced a city, attached to the shop, the start of the Friday 9-day 51 major promotion, the full range of goods 20 percent, folded on another dozen 80 percent, of which two days is folded and then hit 70 percent.

"Others do what we have to do. "Shao Jianming, chairman of the board, said that 51 holidays, due to short time, many people stay in Guangzhou to eat and drink, which is good for the physical store."

Modern Department of the relevant officials told reporters, 51 to promote from this weekend to May 4, including the top head office 400 yuan for 900 yuan coupons, other branches 200 yuan for 400 yuan coupons. However, the person said: "Our promotions are at their own pace." ”

However, "a lower discount is not effective." "The head of the department store said bluntly. Reporter found that the electricity merchant 51 declared war, the shop merchant attitude divided two factions, has the shop merchant has jumped out "the price war" the wall.

Friendship, Tianhe City Department store two major department stores yesterday announced 51 promotional plans. Reporters saw that although the two major department stores under the Austrian store have joined the price war, but the promotional efforts of the positive price stores are low to 70 percent. Friendship Shopping mall is a combination of Mother's day consumption needs, the 51 promotion has been extended to Mother's Day.

The reporter found that several department stores have been changing marketing tools.

A big department store in Guangzhou told reporters that the department store to spell low fold is not to spell electricity quotient. On the one hand, the department store can not be unlimited loss of profits. In addition, the brand to market promotion participation degree also is declining. "Today, the brand's promotional strategy is also changing, mostly according to their own promotional plans, no longer to the department store will for the transfer, especially the big brands." The person said, "If the department store in the new stock on the market, but the brand is a second-hand participation, which is to do the price store department store damage." "There are clothing brand dealers told reporters that the current women's big promotion of gold in the decline, men due to sales downturn, to participate in the enthusiasm of the promotion is still relatively high." "It's impossible to hit 50 percent on a new dress," she said. ”

It's not cheap.

Four problems of consumers ' spit

Although the electricity merchant price war is lively, many consumers have obtained the cheap price, but in the enjoyment service aspect still has many to vomit the trough.

1. Facing the network platform of mass commodity types, consumers often do not know how to buy, "choice is difficult" to become a lot of consumer headaches.

2. After buying, I do not know who to look for after sale? For example, 51 of hot-selling appliances, due to a lot of complex supply chain links, business also because after the installation of return will bring a lot of losses, many consumers find vendors, manufacturers and promoters, but was pushed around, forcing many consumers to give up their own after-sale rights, the electric business platform is often lack of one-stop solution.

3. Poor shopping experience. Whether online or offline, consumers are in fact weak people, feeling experience is not too good, especially in the shopping, a brand said B brand Bad, b Brand said C brand bad, consumers want to find their own products are very troublesome.

4. Customer and business information asymmetry. The big electric Dealer's shopping page does very beautifully, the comment is also many, the text and the big picture actually hidden tendency and misleading.