2012 years after the double 11 online carnival after a few days, many consumers received SMS notice of the merchant, was told that the goods have been successfully purchased due to the cat http://www.aliyun.com/zixun/aggregation/27400.html "> System loopholes caused" Oversold ", can only apply for a refund. E-commerce belongs to the emerging industries, the new concept of the industry, new models, new techniques in endlessly changing. At the same time, "trick" consumer tricks are also constantly refurbished, so that consumers can not be. "Oversold" phenomenon is often encountered in online shopping. This may sometimes be caused by multiple buyers at the same time, but more often than not the sellers are causing the consequences. Sellers false promotions, the first to attract attention to low prices, and then out of stock for the cancellation of orders. Make a yell and not lose money, why not?
and "oversold" approach similar to the seller on the platform of the sellers also play out of stock tricks. In the 2012 8 15 price war, consumers found that many bargains are seen "eat". Some promotional efforts of large commodities, always in a shortage of state. No matter how early you start to stare at the web, and no matter how long you stare, vigorously promotional items are always out of stock. Later, the national Regulatory Department of the survey found that not the business is really out of stock, but the actual goods but the store in the shop shows no goods. To put it bluntly, businesses just attract eyeballs with low prices and don't really want to sell low-priced goods.
In the past few years shopping malls discount promotions, there is a promotion before the original price, in the promotion period again discount phenomenon. Now, this trick is being transplanted into the online shopping field. Many astute consumers have had this kind of shopping experience, the net buys the seller The big strength discounts the commodity, compared to other some sellers original price commodity prices also to be higher.
A high-profile promise, but not a promise, is also the usual game of the electric business platform. In the electricity dealer price war, some electric business platform undertakes, some goods 0 gross profit, the price is lower than the competitor. But later, it was admitted that a small number of goods did not achieve the commitment of zero margin to consumers, and can not achieve all products at the same point in time all the lower than the commitment of the competitors.
Consumers want to see the electric dealer's trick, do not be a high-profile electric trader. Because, in the current consumer environment, the electric business is not required to "brag" tax.
Wu Jinsheng/Comics