Electric business Cookies feast and netizens "be served"

When the CCTV 3 15 program will be netease default third party in its web site hanging code peep User privacy, view, analysis of their email specific content, and based on user information and Internet behavior to send accurate advertising, the most intuitive way to present in front of us, Have to say: As a new profit model and user information access means, cookies not only for Internet technology companies to provide a more obscure way to make money and a great potential for expansion of space, but also for the vast number of e-commerce companies, online gaming companies and even network marketing companies to achieve lower costs, more simplified ways, More accurate positioning of the network Marketing road opened a new door.

Pig ding Lei and mailbox NetEase

Just as 10,000 pigs and 1,200 acres of integration is not in order to invest in real estate, the group of "do not know how to pig" people, flatly also do not understand "NetEase mailbox", more see no income and business strategy services exist between the inevitable link. Premature by the internal thought is "chicken ribs" mailbox business unit behind, revealing is NetEase family to "database" the accurate judgment of value.

The reality and the status quo show that the mailbox itself is clearly not netease helmsman the hands of the profit tool. Although not for NetEase to bring a lot of revenue, but the mailbox accumulation of user resources for NetEase to expand the "other business" to provide a substantial user base. By Ding Lei pig behind the business logic, we may be able to understand this NetEase mailbox this is called "Chicken products" existence. "NetEase platform of users large enough, more than 450 million mailbox users (including individual users), from cookies to mail, data conversion, electrical business applications, precision marketing, etc., the industrial chain is very long. The most important point is that the status of this line, let us feel promising!

Pigs and chickens are the same, both are a feast in the strategy of NetEase far and near. Chickens are generally hackers to 0.08, 0.1 yuan to 30 yuan to sell at different prices, and NetEase let us enjoy a more superb skills, "chicken ribs" in some cases can also create a higher value than the broiler, or even living hog. And the way is more covert, relatively low-cost. Without this CCTV exposure, how can we get such high-end trade secrets from open channels, and opportune such a far-sighted corporate base strategy.

Privacy, security, and service

For large E-commerce sites, network user groups are subject to a certain amount of space and time constraints. After its own development to a certain stage, the biggest bottleneck of increasing the number of customers and product sales is how to optimize the overall operating costs under the premise of adapting to the increasingly personalized user needs. Therefore, in the realization of the maximum coverage of the target audience at the same time, accurate positioning and segmentation is undoubtedly e-commerce, network marketing activities, the most important core link.

There is no doubt that, through the 15 years of continuous groping, NetEase has apparently been through the mailbox business, found to open the "database marketing" the key to the Treasury. At present, the content of CCTV exposure, NetEase mailbox to some extent has seriously endangered the user's privacy and security. One of the things is that NetEase can see the content of emails sent by all the mailbox users, analyzing user habits and pushing accurate ads. If the "serviced" users show more or less interest in the product, NetEase can get paid from E-commerce sites to maintain the survival of the site. According to the market research institutions hitwise China data statistics show: In January 2012, for example, NetEase mailbox is the second largest upstream website of Jingdong Mall, its 163 netease free mailbox accounted for all the upstream site of Jingdong Mall contribution of 2.04%, after Baidu Search, the contribution rate is higher than Taobao, happy net, Sina Weibo, Google, QQ mailbox and so on.

If you think that "being" is just being imposed on the service content, it means that you are not fully aware of such important personal information as "where you go every day, what you buy, how many people you have in your home, whether you have children, whether you have children, how much you pay every month, how much time you spend on surfing the internet, what pages you visit". It is conceivable that, since the use of personal privacy of plagiarism and exploitation allows you to visit the designated site, if there is a phishing site or a virus page? To know that any user can enter the place may be XSS and session spoofing, if the filter is not strict, Antivirus software and firewalls are completely out of the possibility of detecting this attack behavior.

"Friends of the Electric business" squatting in a gun

After the competition of business influence, technology influence, social influence, 13 hard index layer screening, the first e-mail system developer in China has been tottering for several months. From the lack of patented technology to the single brand customers, NetEase mailbox "in China's market share since 2003, has been high in the country's first" and "Enterprise mailbox service provider Top ten top brand selection" only ranked sixth of the results, the contrast is undoubtedly huge.

Facts have proved that the brand benefits and service capacity of the huge gap, but also just for NetEase mailbox of the fall of the fall of the foreshadowing. For the "chicken" business strategic significance and value, internal attention to the extent of not enough, confidential work serious mistakes, it is no doubt for NetEase mailbox sounded the doomsday knell. 3 15 gunfire sounded, exposed the basic strategy of Ding Lei, in the root of NetEase.

By XSS inspired by the inspiration, so that NetEase mailbox business in cooperation with the electrical business enterprises to obtain a huge commercial value. Mailbox business as a user portal, users can use the mail points for the electricity business Enterprise's consumption coupons, and the electric business enterprises can access this sitting 450 million large user capacity of the promotion platform, access to nearly 0 of the cost of traffic and users. To a certain extent, this may be netease unwilling to crawl forward, dare to play the important reason of the edge.

From the hacker's backyard to the TV fighter.

Photo album cracked, mailbox Hanging horse, XSS loopholes, a large area of planting the back door, and constantly been scandals and announcements around the NetEase mailbox business all the way stumbled, the front foot just crossed the end of the world, suddenly was "old enemy" head stick kill. This time, it is clear that it is no longer easy to divert public attention by simply using the title of the "most commonly used mailbox brand" or the "TV fighter" jacket.

Through the careful implementation of the "Two hands, both hands must be hard" spirit, on the one hand, hog hoarding and sale of vigorous price upsurge has just ended; on the other hand, NetEase mailbox quietly moved the country's top and bottom 450 million people's "Cookies." In terms of security awareness, although the user itself is also stored in the network of personal attention to the lack of privacy, the use of the mailbox business technology, security, lack of awareness and other issues, and netease and similar Internet enterprises in the operation of the process of opportunistic, chestnuts practices, as well as disregard of user rights and failure to perform security service responsibilities, is undoubtedly the cause of the NetEase mailbox project exposure Strategic target, the final cause of failure.

"The color is Li and inside Ebara, pedagogical all the villain, its Judah Shing". It is true that by inserting a TV in the advertisement, we often enjoy the "being served" interest. However, it is clear that each TV channel will not be based on our personal information and viewing habits to arrange the "service" content. So, at least at this stage can not use customer privacy, browsing data to provide accurate marketing of TV, no doubt, can not replace the rights of most users; And the fact that, once the symbol of power of the TV sword aloft, then cut off some of the Internet technology companies "unspoken rules", or even the behind the illegal violations. Evil accumulation, those from the restaurant desktop to the computer desktop, while wearing a public opinion coat mercilessly raped people's privacy, while shouting TV symbolic power of the exposed enterprises, almost has been difficult to escape from the power and the fate of the union of public opinion.

Today, as China's internet users become more sophisticated and more secure, Internet mailbox users, especially enterprise users, are gradually turning to a more secure, reliable, service-oriented and business-ethics service provider. On the other hand, with the breakdown of Internet services, more focused on the mailbox service technology-oriented enterprises have emerged. The spam blocking rate is above 99%, and the Enterprise mailbox service with a miscarriage rate of less than 0.01% has been widely used. How long are you going to continue to see the Internet "technology" service providers, cookies, which are surrounded by traditional brands and built on the privacy of users, and are still in the shadow of their own ears?