Electric four-wheel car only rent not to sell

Absrtact: New energy vehicles have become the sweet cakes. Recently, according to a number of local media reported in Chongqing, the CPPCC committee members, Zongshen Power (001696,SZ) Chairman Zaozongshen to the media, Zongshen has been fully to clean energy, clean power direction transfer, focus on hair

New energy cars have become the sweet cakes.

Recently, according to several local media reported in Chongqing, the CPPCC committee members, Zongshen Power (001696,SZ) Chairman Zaozongshen to the media, Zongshen has been fully to clean energy, clean power transfer direction, focusing on the development of electric power, and will be in Chongqing Nanchuan area to build 3000 acres of electric four-wheeled car industrial park. "Daily economic news" reporter noted that Zaozongshen does not intend to sell electric four-wheeled cars in Chongqing, but to take the leasing model, and plans to introduce an Internet platform, in the car to achieve listening to music, watching movies, Fry, shopping and other functions.

However, the current state of the electric four-wheeled vehicle regulatory policy has not been formally introduced. Last November issued on the production access management of the model for the draft, also put forward a lot of stringent requirements, so whether the group can successfully get "Zhongsheng" or unknown. In addition, the current "car networking" business model still has a profit bottleneck.

Raising the threshold of electric four-wheel vehicle production

In recent years, the motorcycle industry in the low running, the traditional enterprise Shen Group in the search for new profit growth point has been spared no effort. According to the group's listed company, the company reported that the motorcycle production and sales of motorcycles fell 8% and 9.05% respectively in the first half of 2014 year.

Zongshen said that in recent years the company has been in the direction of new energy transformation, the electric four-wheeled vehicle related projects have also made a certain preparation.

It is reported that last December 5, Zongshen Power Bulletin said it will be its own capital of 100 million yuan investment to set up Chongqing Zong Shen New Energy Development Co., Ltd. for the development of new energy products research and production and the implementation of new energy investment and acquisition projects.

Zaozongshen publicly said that last year, 70% of the group's products have turned to clean energy, electric motorcycles accounted for nearly 70% of the output.

"The future with the policy supervision in place, electric four-wheeled car market space will also grow rapidly." Auto industry analyst Jianue told the Daily Economic news reporter, last November, the National Development and Reform Commission issued the "new pure electric passenger car production enterprise investment projects and production access management of the interim provisions (draft)" For public opinion, for a long time to perplex the industry's policy vacancy problem will be solved.

"Daily economic news" Reporter noted that the above "draft" for the pure Electric vehicle production Enterprise qualification requirements are also more stringent, such as the need to have more than three years of pure electric passenger car research and development base, Master vehicle control system, power battery system, integrated vehicle integration core technology and the corresponding test verification capabilities, and has a pure electric passenger car independent intellectual property rights and has authorized the relevant invention patents.

Some analysts believe that these regulations to improve the electric four-wheeled vehicle production enterprise threshold, the transition on the road of the Shen Group can get "Zhongsheng" is still an unknown.

Car networking business model to be perfected

The concern is that the Zaozongshen plan of the electric four-wheeled vehicle sales strategy is also unique.

According to the Chongqing media reported that zongshen production of electric four-wheeled vehicles in Chongqing County are not engaged in sales, will be in 38 counties to establish leasing companies, Chongqing residents can only lease rental, a year for the minimum limit.

In fact, Zongshen is not the first company to propose leasing concepts in the new energy vehicle sector. February 8, Baic New Energy and Foxconn Group jointly formed the electric Vehicle time-sharing leasing Company-Beijing Heng Yu New Energy Vehicle Leasing Co., Ltd. (hereinafter referred to as Heng Yu Company), launched a timeshare business. Consumers can make the booking of vehicles through a variety of channels such as websites, mobile phones, telephones and localities.

Unlike the traditional car rental, under the influence of Internet thinking, new people pay more attention to the convenience and service of the car rental.

In fact, Zaozongshen's idea is not simply to get involved in the car rental area, but to stare at the hottest "car networking". It is reported that Zaozongshen electric four-wheeled vehicle is not only a means of transport, but also build an internet platform. "We are negotiating with a large web site to introduce the Internet to electric four-wheeled vehicles, to take touch mode, in the car can listen to music, watch movies, fry, shopping and so on." ”

In recent years, "car networking" market lively abnormal. May 5, 2014, Tencent in the "Global Mobile Internet Conference" released the first car networking intelligent hardware products road treasure box, specializing in automotive automatic diagnosis system. In early 2015, Baidu also released a new generation of car networking system Carlife.

At the same time, its immature commercialization model is criticized by the industry. There is analysis that, in the product user experience, user frequency and user pay will be very low in the present, car networking is likely to fall into the "burning Money" dilemma, this is the Shen Group is difficult to avoid the problem.