Electric Merchant wading Art field

Absrtact: November 18 pm News, Gome's Gome online quietly on the U.S. channel, and has a separate domain name gomeart.com, the site currently mainly displayed products including calligraphy and painting, and including the artist introduction and related art information. This is

November 18 Afternoon News, Gome's Gome online quietly on the line "the United States" channel, and has a separate domain name gomeart.com, the site is currently the main display of goods including calligraphy and painting, and including the artist introduction and related art information. This is the first time in the domestic large-scale manufacturers of electronic business to wade the art market.

Gome Online Art channel has been on trial for some time, according to Gome online insiders. At the end of August this year, the FMCG category Conference, Gome online Chairman Guixian stressed will actively promote the whole category layout, and revealed that there will be breakthrough attempts. From the 3C to expand the field of art, the field span is very large, currently only Taobao and the global Amazon involved.

It is understood that the high threshold to do works of art, many difficulties, how to ensure adequate sourcing, how to identify the authenticity, the artist's qualifications, the value of art evaluation of the lack of uniform standards are big problems. High prices tend to scare off ordinary consumers, too low prices will discourage the enthusiasm of artists.

Some analysts believe that the network is virtual space, the purchase of art on the Internet, than the auction houses, galleries more let consumers worry about, how to turn the minority collection into the public demand of art, it is difficult to promote. Because art is easy to damage, not renewable, high demand for logistics. Some of the more expensive works of art may even require an insurance system to escort them.

At present, there are some vertical electric operators in this area to explore, but not much development. Insiders said there are generally four types of art dealers: one is an online gallery, or a virtual gallery on the Internet, or an online shop for the entity Gallery, and the other is the internet auction, organized by the website collection for auction, overcome the traditional auction house time and space constraints, high Commission and other adverse factors; The website provides the trading platform for the buyers and sellers, not directly involved in the transaction behavior. Four is the online mall, collection of works by the website and sale.

According to the current state of the United States website information, its main platform to do the art of electronic business, and including auction methods. At the same time to provide customized services, to meet the different user's personalized custom.

But because the art market belongs to the minority culture, Gome online This layout can be effective, but also to market test.