Electric merchants ' marriage portal opens up new business

NetEase and Beijing Jiuxian E-Commerce Co., Ltd. (hereinafter referred to as "Jiuxian Network") has reached a deep strategic cooperation in Chengdu, jointly launched the first domestic wine information portal NetEase Bouquet channel. NetEase company vice President Lee, Jiuxian Network chairman Shang as well as many wine manufacturers, industry experts, Internet senior people and the media to attend the conference.

Industry insiders believe that the move marks the Jiuxian network platform for the cooperation strategy has taken a step forward, from the platform of the electric business to the portal site.

Joint Venture Wine channel

Jiuxian Network and NetEase to create the NetEase wine channel not only to provide alcohol industry information and manufacturers, wine information summary, at the same time for users and consumers to provide shopping guide, wine information and E-commerce services, is a collection of information, products as one of the vertical field of professional service platform.

It is understood that through the cooperation with the Jiuxian network, NetEase wine channel in 2013 will be built to cover the national liquor category more than 95% of the wine library, and provide liquor industry information, the wine industry more systematic more comprehensive event coverage.

Shang said that today's mainstream network to buy groups, has gradually become the protagonist of wine consumers, the courage to try new things, willing to accept all kinds of culture, the demand for wine also presents a variety. The establishment of the wine channel enriches the consumer's cultural life, and more importantly, through this window of the wine channel, consumers can not only understand the Chinese extensive wine culture, but also enjoy a more convenient wine-buying experience.

"It is not only a simple information channel is also not a single product service, but the integration of both attributes, is a vertical field of professional services platform." NetEase Wine channel leader, NetEase product research and development director Xu Lijun said.

The combination of electricity quotient and portal

As the concept of open platform continues to deepen, in order to continuously enrich the category, enhance the user stickiness, the alliance between the electric business has been commonplace in recent years, such as Dangdang into the sky cat, million kinds of goods will be books, daily necessities of the two major categories to the flagship store approach.

Together with the portal site, the two sides of the resource exchange, the joint-construction channel is a more innovative business model.

At the beginning of this year, Jingdong Mall and Sina Home Mall both sides signed a strategic cooperation agreement, the two sides to build Beijing's owner of the city Channel, from the Beijing-East is responsible for the operation, and to the home city channel import flow, Sina Household is put into advertising resources.

Different from the "home city" operating mode, the wine channel is invested by NetEase in product design and user resources and is responsible for day-to-day operations, thus in the technology and traffic to rob more competitive; Jiuxian network to provide liquor electric business field of experience and industry accumulation, so that the wine channel in the content editing and consumer experience on a higher level.

The continuous expansion of the network shopping market, so that the promotion of traditional industries has been from the traditional television, print media to the integration of marketing, micro-blog, community and other new media to use the degree of deepening. Portal as a provider of information, the platform is scattered a large number of information and information and goods, but can not directly bring income, and with the increasingly fierce competition in the Internet field, the major portals are also constantly diversified development, to fight for greater space.

In the industry, the combination of Electronic Business portal site construction channels not only for the portal profit model to create a new road, but also for the continuous growth of the entire industry to expand the broader market prospects.