Electric quotient "Force Palace", the Beijing-Shanghai Traditional Business Circle Part department stores become "fitting room"

Shanghai, February 17 (Xinhua)

Jiading, located in the northern suburbs of Shanghai, has recently burst into a big "upset": the 2012 total E-commerce business to customers (customer) turnover accounted for one-third of Shanghai consumer E-commerce turnover, growth and scale of more than the traditional "ten Li Long-hidden." Meanwhile, sales of Shanghai's department stores have seen their first negative growth since 2010. The rise of E-commerce is quietly changing the city's inherent commercial landscape.

"Online shopping" changes the business map

In recent years, Shanghai Jiading attracted the Jingdong mall, the new egg net, where customers prudential products, such as many well-known domestic electric business enterprises. 2012, Jiading E-commerce Enterprises to achieve a total turnover of 35.64 billion yuan, Year-on-year (year-on-year) growth of 53%.

"The Internet's absence of regional nature has brought unprecedented opportunities to suburban development," he said. "Jiading Chang Machunrei said that one of the main support of the electricity business is intelligent logistics and warehousing system, and in such an international metropolis as Shanghai, the central city often has no extra open space, which just gives the suburban development."

The company of the East East in 2011, the company settled in Jiading, the year to achieve sales of more than 7 billion yuan, 2012 to about 15 billion yuan, contribution tax more than 70 million yuan.

Jingdong Mall CEO Liu said Jing Dong is currently investing in the construction of Asia's largest intelligent logistics center "Asia", is expected to be completed by the end of 2013, will support the annual sales of 30 billion yuan-40 billion yuan.

E-commerce is changing China's traditional business landscape: 2012 Taobao, Day Cat "Double 11" promotional sales of up to 19.1 billion yuan a day, and Zhejiang Yiwu originally unknown village Green Rock Liu Cun, gathered from a number of provinces and cities, more than 2000 households Taobao sellers, is known as "China's first village Taobao" ...

In addition, Alipay 2012 annual national bill shows that in 2012, China's four-line cities in the online payment of users increased by 64%, online payments increased by 68%, the growth rate of more than one or two line cities.

Traditional shopping malls become fitting rooms?

At the same time as the internet retail boom, the performance of the traditional store growth is somewhat inadequate.

Shanghai Business Information Center recently released monitoring data: 2012 The city's 55 department stores to achieve a cumulative sales of 30.5 billion yuan, down 1.1% year-on-year, the first negative growth since 2010.

Among them, the 2012 Shanghai department store sales of 20 strong total sales of 23.41 billion yuan, down 0.2%, 11 shopping malls have different degrees of decline, this number is significantly more than in previous years, of which 4 of the shopping malls of the decline more than 10%.

Huang Lihua, director of the e-commerce center at Fudan University, believes that electricity merchants do begin to pose challenges to traditional business forms, and that some traditional shops are being reduced to "fitting rooms" that people simply don't buy.

Taking department stores as an example, Fan Yanju, Deputy secretary general of China Department Store Business Association, said that the real store is higher than the cost of the shop, mainly rent, labor costs, channel fees and other causes, "physical stores not only sell goods, but also to sell services, sell the environment, these need cost." Unlike shop, one or two people can handle the procurement, service, after-sale and so on all aspects. "First textile network editor-in-chief Wang Maijin Introduction, suppose the ex-factory price of a garment is 100 yuan, the retail prices of department stores may reach 1000 yuan or even higher, even if it is a very common clothing, ex-factory prices and retail price difference between three or four times times, one, two, three or even four agents, such as intermediate Shengar.

"The impact of the electric business on the traditional shopping circle will be unavoidable. Liu said, especially in 2012 when domestic network retail turnover over 1 trillion yuan Mark, the electric business industry hundreds of millions of yuan per year growth, a large part of the traditional retailers turned.

The impact has begun to appear. Zhongguancun It stores in Beijing, in recent years, the flow of people gradually reduced, some stores began to close the door closed; in Shanghai Xujiahui (002561, shares bar) business district, a number of large shopping malls sales decline.

"A number of standardized products such as electrical appliances, electronic products, books, cosmetics, etc., the future market share of electricity dealers may reach 70% to 80%." "Liu said.

Shanghai faces consumption diversion

In fact, the face of "awkward fitting room" is not only the traditional shopping malls, but also may include the central city, as well as Beijing, Shanghai, such as some traditional business centers.

"Shanghai used to be a haven for domestic physical retailing, and it is facing a big challenge from the electricity business," he said. "NLD Shanghai Municipal party committee full-time deputy principal Committee Rong that Shanghai needs to speed up the transformation of the traditional entity retailing industry, and at the same time expedite the research and layout in order to deal with the derivative business of e-commerce, such as third party payment, net Purchase transit station (collecting Net purchase goods), modern logistics Industry (express industry), etc.

Huang Lihua suggested that in the face of the impact of the electric business to the traditional business district and commercial Center City, Shanghai will reshape the competitiveness of Shanghai's business center through the culture and tourism landscape such as Disney and Oriental Dream Factory. In addition, we must strive for duty-free shops and other policies, so that the loss of overseas consumption power reflux.