Electric quotient four strokes borrow two dimensional code to pull the sales is not obvious

March 4 News, fiery two-dimensional code has begun to spill to the electric business industry, but did not bring a tidal order. For most electric dealers, however, the intention is not to quickly dig gold from a two-dimensional code.

Beijing Bo na Qualcomm Technology Co., Ltd. Vice president Liu Mingmin told billion power network, including the electrical business, many enterprises have no two-dimensional code as a sales channel. Although the technology is now able to support sweeping code shopping, but the two-dimensional code is also a greater degree of marketing channels.

It is understood that at present, the electric business enterprise uses two-dimensional code, usually has the following several purposes: 1. Mobile client or micro-credit to promote the public account; 2. Brand promotion Marketing; 3. Improve user activity by scanning code; 4. Mobile End online sales.

For two-dimensional code applications involving direct trading, the four main ways are summed up by the power network:

One, offline virtual shop

Store 1th of the subway virtual shop, the Beijing-East building framework billboards, a good lok-bought Subway pillar display area have been used to display goods in batches, and in each product next to the two-dimensional code, consumers can choose to buy goods and directly scan the code to purchase. But these two dimensional code basically all belongs to the stage launches, and the effect is not ideal. People familiar with the matter told the billion power network, shop number 1th in the subway two-dimensional code virtual store in the last quarter or so after the operation has stopped.

Second, offline advertising

For brand-name business, two-dimensional code is used for offline media advertising. Billion power network noted that more and more brand advertising will be attached to a two-dimensional code, scanned directly into the Product Details page or brand shop. This kind of situation is more suitable for impulsive buying crowd, meet the product advertisement that likes to buy immediately.

Iii. Physical Package or packaging

Some Taobao sellers are trying to use two-dimensional code to stimulate the consumer two times shopping: in the Express package or commodity packaging add shop address of the two-dimensional code, and promised to scan the two-dimensional code again shopping have concessions, to encourage users to return online shopping. In addition, if you tell the user in a specific period of time online shopping, but also to pull the site low peak period of traffic.

Four, online booking offline consumption

All three of these cases belong to the consumer from offline to online, applicable to the physical commodity transactions. In the area of local life services, two-dimensional code can also be used as a consumer from online booking to the offline consumption of vouchers. McDonald's, Haagen-Dazs cat flagship store, and many group buying sites are using this approach.

Two-dimensional code is difficult to arouse the desire of mobile shopping

In the 2012, the concept of two-dimensional code and its applications have a large enough coverage, but it is still a long distance away from mobile shopping. How to stimulate consumers ' desire to scan the code, how to intervene in online shopping and how to ensure safety are the difficulties in the process of two-dimensional code penetration.

Relevant data show that at present, the popularity of two-dimensional code in domestic magazine ads has more than 20%, outdoor advertising two-dimensional code penetration rate of about 5%, commodity packaging two-dimensional code is just beginning, is still less than 1%, and mostly used for anti-counterfeiting and product information traceability, involving a very small number of mobile network shopping entrance.

However, according to scan code software development company Agile CEO Pengfei Forecast, 2013 two-dimensional code media coverage will increase by more than 200%, the growth rate of commodity packaging will exceed 500%. He believes that in the next period of time, the two-dimensional code will become one of the mobile internet portals, in addition to the current applications for app downloads, marketing interaction, micro-letter account functions, two-dimensional code will be more suitable for personal business cards, merchandise information, mobile shopping and other fields.