Electric quotient soaring Big data blowout

Come! The Zhang Jianing, who hung up the phone, hurried downstairs. A moment later, she was back upstairs with the big box in her arms. This is the second time Zhang Jianing downstairs to receive express mail.
No way, ever since the baby, Express sent home every day. "The new Jin mother Zhang Jianing fingers to reporters about their lives," the child now 6 months, I take, every day to nurse, play, urine, coax sleep, but also wash clothes, washing diapers, washing bottles. "
for the busy Zhang Jianing, shopping has become the past day, the net purchase became her purchase of daily necessities of the inevitable choice.
Online shopping with the shadow of the Shadow
"a children's large down jacket, sold in the shop to 1288 Yuan, is simply rob money!" Zhang Jianing said, then she bought the same product online, to 280 yuan deal. The price advantages of online shopping is self-evident, it seems that in the physical store to sell three thousand or four thousand yuan of clothing, Zhang Jianing can also buy from the Internet as long as two hundred or three hundred yuan of the same goods, which made her very fulfilling.
Now, not only the children's clothes are in the online Amoy, Zhang Jianing home adult clothes, regardless of clothing or underwear, are also from the electric business. "My online shopping experience is basically good, and occasionally products and pictures of poor color, size is not appropriate, but returned goods have not appeared any problems, it is more reassuring." "Other buyers ' ratings and ratings have a big impact on later consumer buying decisions, which makes businesses more aware of consumer complaints and responds quickly to questions," says Zhang Jianing. "and" Unconditional return "" first compensation Plan "" Alipay "and other security mechanisms gradually let her down on the net shopping" wary. "
One day, I was browsing the merchandise page, and my mom came up to me and said, ' You teach me how to use it. I was stunned. Zhang Jianing said, under her influence, the parents of the year nearly also began to buy online.
Of course, online shopping is becoming more and more popular, in addition to "price advantage", "convenient" is also an important reason can not be ignored. Consumers of online shopping no longer have to endure commuting. To purchase electrical appliances in the physical shop, also do not have to go to a mixed-bag Zhongguancun [0% Funds research report] buy a hard disk mouse, do not go to the newspaper kiosk to buy recharge cards, do not go to the bookstore to buy books. Small appliances, furniture, department stores ... Anything can be purchased at home.
In addition, with the popularity of mobile terminals such as smartphones, ipads and mobile apps, mobile-end online shopping volumes are soaring.
Data mining shows explosive growth
There is no denying that Chinese online shoppers have become an important part of the consumer market. And more and more net buys the consumer, has spawned the data mining profession which devotes to the analysis consumer shopping habits, the frequency and the demand, the big data age screeching arrives.
Large data is seen as the basis for the future competitive advantage of the enterprise, and it will change the way business decisions, value creation, and value implementations are implemented.
in the practitioner's view, the application of electricity quotient and data analysis is verynecessary, only through the in-depth analysis of the data to understand the future direction of market development. "In the past, the market was market-sensitive and more dependent on the controllable analysis of the data." "In recent years, the" large data "development strategy has been frequently laid out by electric dealers. In July 2012, the Alibaba Group set up a chief data officer to report directly to the chief executive. On the day of the chief data officer, the cat joined hands with Aliyun, million network announced the joint launch of Stone Pagoda platform, to cloud computing as "tower base" for the day cat, Taobao platform for the electrical and Electronic business service providers to provide data cloud services.
2012 years of "Singles Day" promotion, Taobao, Cat Day to produce a package of 72 million pieces. The data provided by Alibaba show that the innovation of logistics data sharing is very effective in this round of promotion.
In fact, after extensive savage growth, the electrical business gradually into the fine stage of operation, data mining and analysis has become a new breakthrough point of power enterprises. "The biggest temptation and lethality of the future electric quotient is the application of data analysis." "Seven Wolves [0% Financial Research Report] The helm of the Zhoushaoxiong in 2013 Chinese clothing [0% Fund Research] Conference, said that the amount of data produced by Chinese consumer groups, much more than abroad. Plainly, online sales are nothing more than the flow of competition and conversion rate of competition, these are inseparable from data analysis.