Electric quotient Weak alliance, Gome hooking up when

Our News (reporter Jiang) yesterday morning, in Dangdang home commodity classification last column, appeared "Gome" entry. That means the one-month-old "Gome wants to be" partnership is officially settled.

Reporter yesterday to the Dangdang "Gome" exclusive channel page found that its sales of categories, prices and Gome online mall almost the same, including home appliances, such as digital phone products category.

Dangdang CEO Guoqing is revealed, Dangdang's "Gome" in this year's sales target is 8 billion yuan.

Gome Online Mall general manager Handepeng said, Gome in Dangdang after the sale of electrical appliances, not excluding Dangdang's books and other products in the future into the Gome Online mall, the cooperation between the two sides have further expansion of space.

Analysis: weak and weak union of electric business

In fact, this is the "weak and weak union" between two of the electricity dealers who are temporarily inferior. Gome 2011 Online Mall and Bowser network sales scale of 2.5 billion yuan, and suning appliances (002024, shares bar) of Suning easy to buy 5.9 billion yuan sales scale is far from the difference. and Dangdang 2011 3.6 billion yuan sales scale compared to Jingdong mall 30 billion yuan, it is difficult to match. E-Commerce analyst Shou pointed out that this year, the traditional home appliances store gome in the field of e-commerce moves frequently, this year, the domestic electricity market may be staged Jingdong Mall, Suning easy to buy and Gome is the power of the three strong competition situation.