"Electric sales promotion price is not true" application of the price method to inquire

For any enterprise, including the Electric Company, to improve the performance to take the price of various promotional means, is its freedom to operate the power, there is nothing wrong. However, to break through the basic line of business ethics, or even legal norms, is to pay the price.

Online shopping has become more and more consumers ' choice. Double A net purchase, people's consumption enthusiasm and consumption power beyond imagination. But in the electric dealer website many kinds of promotion competition and the frequent price war, first rises then drops, the high standard low folds, the fictitious original price and so on the pattern unceasingly, the price falsehoods such as the smoke and mirrors, lets many consumers shout "fooled", some indiscriminate bombing promotion discount is unworthy. (People's Daily November 15)

It is undeniable that for any commercial enterprise (including the Electric Company), in order to improve the operating performance of the pursuit of maximum profit, to take the price of all kinds of promotional means, is its freedom to operate the power, nothing wrong. But, break through the basic business morals bottom line of credit management even is the legal norm, have to pay a price.

No doubt, if the electric dealer "price war" does not violate the good faith, does not violate the commercial morals, is not contrary to the law, but also can bring many real quality high price low commodity and the service for the consumer, conforms to the people's expectation. But in fact, many electric dealers use the first rise, then drop, high-standard low folding, false standard original price, high quality and low price induction, lured sales practices, cheating consumers and transactions, not only to the masses of the initial many preferential price expectations, not only violated the integrity of the management of moral self-discipline, but also endanger the interests of consumers, suspected of illegal operation.

The 14th article Fourth of China's Price law stipulates that the operator shall not use false or misleading price means to entice consumers or other operators to trade with them. Obviously, whether it is "8.15 East Suning" price war, or the double 11 online shopping, a number of network business prices bluff means such as the first rose after the drop, the high standard low folding, the original price, and so on, subjective and objective are in line with the constitutive elements of prices fraud.

Moreover, in view of the current sales of false discount promotional activities, the National Development and Reform Commission issued the "Prohibition of price fraud" interpretation of the opinion is clear: bidding discount is a price fraud; The original price "refers to the operator in the first 7th before the price of the transaction in the trading place of the lowest transaction price, otherwise, it is prices fraudulent behavior."

The provisions of administrative penalty for illegal price offences stipulates that the price fraud of the operator shall be ordered to be corrected and confiscated, and that the illegal income shall be fined 5 times times as the result of the offence, and that no illegal income is to be fined at least 500,000 yuan under the law; The circumstances are serious and ordered to be closed Or the administrative organ of Industry and commerce revoke business license. ”

In the "8.15 Beijing-East Suning" price war (after), the State Ministry of Commerce, the Development and Reform Commission has made a statement to the electric dealer price war investigation, which makes people on the network, especially the electric business online business chaos like the improvement is full of expectations. However, a few months later, the double 11 internet shopping chaos and huge transaction size, had to again let people on the network business operation of the breach of faith or even the law is full of worry.

On the one hand, the huge size of the network business and the expansion of the scale, so that many people can not stay aloof, indifferent to the indifference, on the other hand, the network business Transactions chaos and let the people in it or will be in the crowd full of confusion about their own interests how to ensure? On the one hand, the network business management chaotic refraction of the lack of norms and management issues, so that people not only tangled in the online Taobao personal rights and interests of the gains and losses, but also to the network business of the healthy development of the industry is full of worry. In the end, all these problems need the Government to strengthen the regulation and management. At present the point and most crucial, is the net merchant price fraud.

In other words, whether it is the provisions of the law, interpretation, or the expectations of the masses, the reality of the needs of the network to promote the "price is not a real" pattern of tricks, are breaking the law and illegal behavior. Therefore, the price and other competent departments should play an active role in price, quickly as. Only, the price of the network business fraud may be a nationwide violation, so the norms to the National Development and Reform Commission in the unified deployment, the relevant price departments across the country to cooperate closely and unified action to do.

Yu Minghui (Henan economic Worker)