"Electric Shang Dynasty" mobile internet-forward article

(Author: Tao) yesterday in the article wrote that since 2002, the Internet has appeared on the industrial chain in fact, we can review, you will not find that they are now the hero of E-commerce, are serving e-commerce.

When the Qin Dynasty, Shang Yang Reform is also advocating business, it can be said that this is one of the root causes, and in recent years, mobile devices and mobile Internet development is surprising, and this is brought a new consumption patterns and user habits.

New Electricity merchant virgin land

Relevant data show that the use of mobile Internet for online shopping mainstream consumer groups are usually 20-330 years old, and their stable income is 2500 stable monthly income, for mobile phone dependence is strong, but gender is no male and female points. And this target consumer group, with the new concept or with the old play called "Virgin Land."

And yesterday November 26, micro-letter This has 200 million of user products, has officially opened the shopping function, and this product account is "beauty skin sinks", this is a new mobile electric business integration and testing. I remember in the previous several articles, I have written, in the talk about why Ali invest in Sina Weibo (not to say this implementation did not), said, mobile + Electronic Business integration is paid + social. We all know that for micro-credit this mobile product, mainly in the focus on brand promotion and promotional activities above, or to achieve a change to the O2O.

Mobile users have a lot of sticky

Cell phone, this product has entered our life very early, hit me when I was born, there is this product, slowly with the development of science and technology, and gradually become unusually common, the previous period has also been a storm-phone manufacturing, but there are still many mobile phone manufacturers engaged in the production of this industry, we are very clear that the mobile internet , the mobile field of development and access, the most original or from the mobile phone, but for people with the accumulation of mobile phones and viscosity of the rise and after decades of user habits want to integrate, but also to the development of mobile electric business to bring an indispensable point of interest.

Research has shown that consumers use the Android and IPhone Web search to provide the length of the keyword, using Desktop search twice times. This is mainly because mobile devices have a poor search experience compared to desktop search. Users are more focused when using their mobile phones and can get more accurate information. On the other hand, users are more eager to shop with mobile devices, and after getting results, up to 88% of users will place orders within 24 hours.

Case: Mobile Guest

Mobile Guest's transcript said: "At present from the mobile end of the order has occupied the total sales of 15%, last year for 10%, and detailed accounted for: Mobile orders 50% from WAP (including HTML5), Android accounted for more than 30%,ios accounted for 20%." How do you interpret these numbers? Shanyi to analyze the three: first, mobile browser navigation function is obvious, mobile visitors a large part of the flow from this; the other is the diversity of the app innovation still has a lot of room for improvement Mobile customer orders are more Android users and higher conversion rates.

The application of mobile electric business, starting from play

Mobile Electric business application can be broadly understood as including: Buy house market drive such as Gigalocal, a call, hundred steps Amoy, zaarly and so on; seller's markets drive such as Taobao, Argos, God shake, such as: shopping aids such as OutofMilk, conveniently remember. I was in the product manager a long time ago, on the analysis, a lot of things the user's needs are very simple, are starting from the interest, and a product development is the need to master a certain user psychology, from the root causes, to do practical products is the most long-lasting and powerful. For example: The biggest advantage of online shopping is convenient, due to the impact of busy work, most of the time are not at home, not so much time to go shopping, especially in the purchase of life necessities, so through the computer in a short time to browse, buy the goods needed, and then throw it to the side of the door-to-door on the line. In general, if you want to develop a good mobile business, you have to choose the right goods, the right scene, the current working life style, it is difficult to make mobile electric business mainstream applications, more as a line under the link.

Summary

I've always been very sure of the future no matter what the industrial chain, but will be around the E-commerce, service in E-commerce. and mobile + electric business is mobile electric business.