Electric Shangliki: Stencils Rose petals only sell dried petals

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In the wedding, there is a small commodity may be overlooked by many people, that is the petals. In order to create a romantic atmosphere, not only the new people to use the petals in the appearance, but also at random sprinkle in the bridal chamber or wedding bed. The wedding room decorated with fresh petals, scattered on the bed, on the floor, on the sofa, the color of the petals will be printed on the ground, sofa, the bed can not be washed off. Therefore, the domestic use of simulation rose petals instead of flower petals, and the price is much cheaper. But fake flowers are fake flowers, for many high-end people, the real flower is more emotional, and more environmentally friendly. So there are smart businessmen will think, in the maintenance of bright colors on the basis of the flower drying treatment to meet the needs of these customers, and through E-commerce monopoly mode, the main long tail market, great success.

The dried rose petals website from Australia stencils rose petals was founded in 2004, the site's operators simply because of their own rose farm, they run the retail and wholesale fresh rose wood family business, and later because of water pollution, rose selling elephants, So actively investigate the acceptability of the market, referring to other countries such as Britain, the United States and other counterparts operating the precedent of drying petals, began to transition through the network to sell dried rose petals. The first to participate in the wedding fair to provide 10 kinds of dried petals of the color to choose, a great acclaim. After a while, this innovative service also won the Australian Bride Special Service Award and other awards affirmation.

In addition to serving online consumers in Australia, stencils Rose Petals also offers customers in Israel, the United States, Britain, Holland, Germany, and the middle 11 countries to order. In principle, the Australian local customers by mail distribution, will be served one months before the wedding, other countries of the distribution by air, dispatch is to express transport, and has 100 yuan in the minimum purchase amount of Australian currency limit.

Stencils Rose Petals's success factor can be summed up in the following points:

First, the mastery of technology and its own raw materials to ensure quality

Own farms to plant roses, including Europe's unique species, specifically for dry flower use, stencils rose petals and invest in drying equipment to ensure that the petals through high-temperature drying and long-distance transport, still ensure that the color as new and consistent quality. In addition, in order to increase the variety of colors (subsequent color expansion to more than 30), stencils Rose petals will expand the drying room to four times times, the own farm area double.

Second, the Network Word-of-mouth, consumer initiative as its spokesperson

Stencils Rose Petals website, posted many consumer's personal love to use the recommendation, in attaches great importance to friends and relatives, opinion leaders or use comments, such as reference to the online shopping environment, is the consumer testimony of the experience, for its website to do the best marketing publicity.

Third, the cost of the network, the price of the entity retailer

Because stencils rose petals pay attention to quality, and provide rare rose varieties as well as exclusive color, and the online booking of the prospective newcomer, there must be spending money on the plan, as long as the product value, quality protection, good after-sales service, pricing can be positioned high-end market, Early drying technology and equipment investment is high, follow-up can be small profits but quick turnover. According to the investigation, deduct the material and the transportation cost, the network flower Shop can up to 70% profit.

Iv. utilizing network media and operating topics

As a result of initial funding constraints, the use of emerging Internet media, such as Google AdWords and Facebook, to save money is better than the traditional purchase of ads in magazines. And the introduction of rose petals salute, immediately aroused media attention, more successful for its reporting and web traffic.

Although the dried rose petals belong to the emotional commodity (Mood merchandise), can provide healing effects for the busy and stressful modern people, and make a romantic witness for the new wedding, however, stencils rose petals offers up to 30 color choices and continues to try other possibilities, The increase in inventory pressure, from the price has to be increased by 200% to reflect the human and material handling costs of climbing a glimpse of one or two, may be the site's future to overcome the main issue.

Revelation: Dig Electricity Shangliki market, direct butt special customer or special demand, potential consumer is low to price sensitivity, although consumer group is small, but the loyalty is high, the profit is also very rich. In the winter of the electric business, it is a reliable choice.

Website: http://www.simplyrosepetals.com.au

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