Electric Shangyo frame: Wrong in fraud, not price war

August, the price of electricity dealers in a chicken feather, recently, the National Development and Reform Commission of the preliminary investigation that the price war process, there are electric business promotional activities suspected of fictitious price, fraud consumers. The National Development and Reform Commission will punish the act according to law, but there is no specific conclusion and amount of fines.

The National Development and Reform Commission did not explicitly point out suspected fraud of the electric dealers, but Jingdong CEO Liu must not be relaxed in mind. As the price war is outpouring, consumers have found that some commodity prices in Jingdong are not falling back. More sites through the comparison of prices show that some of the East Jingdong price reduction, or even its high-profile opponents.

Price war Such a play, Liu want to win Word-of-mouth is possible? On the current analysis of public opinion, Liu High-profile provoked the price war, for him himself and Jing Dong, is a total failure, not only lip did not earn, the actual benefits of how I am afraid also difficult to optimistic. From the point of view of the onlookers, even if the Liu earned the profits, than his reputation damaged, it is petty. Even, there could be a loss of trading.

People have been talking about why Liu was so high-profile about the price war, thinking that he was raising valuations before the market went public, and that some people believed the capital was on fire. If it is a marketing battle, the cost of this war is indeed a bit too high. In short, apart from Liu himself, no one can guess what the purpose of this war is.

It is not meaningful for consumers to speculate on the original intention of a price war. The only "meaning" that the consumer approves is simply to hit the price down, otherwise what price war is called? I agree with the regulatory authorities to make reasonable punishments for the price-tricks, which is suspected of price fraud.

As things go, regulators are right to deal with the price wars of electricity dealers. In the beginning of the price war, there is public opinion called on the government departments involved, the reason is that the price war for enterprises, industry development, for consumers are not good. This is really an absurd nonsense. An enterprise, an industry of stable, orderly development, is naturally people would like to see the ideal scene, but such an ideal scene, but can not deduce the fierce confrontation, the orderly development of the industry is not a good man can achieve. In the final analysis, the price war can no longer be devalued, it can not be denied that it is one of the most effective means of commercial warfare.

The development of China's market economy so far, it is impossible to understand why some people still reject the market behavior, so hate just reflects the market pursuit of the price war, and once met some scale price war, it is conditioned to identify as vicious competition, and immediately urged the government to intervene? This electricity trader price war just a dew, request the Government to intervene the volume to be like the electric dealer "the frame" the voice, moreover all is a pair of enterprise, to the profession, to the consumer interest worried "the expression". But in business and business, businessmen out of a lot of the cost, even if the failure to steal the chicken does not eclipse the rice, but also his economic rationality, and others really do not have much relationship. The businessman earns his own money, and he has to carry his own money. Just as regulators now believe that the price of electricity dealers are suspected of fraud, once verified, the bitter fruit of the punishment can only be tasted by the electricity dealers.

The news that the National Development and Reform Commission believes that electricity dealers are suspected of fraud may be reassuring to those who advocate government intervention, as if their "foresight" was finally recognised. However, no market will allow blatant fraud, market rationality and regulatory rationality to resolutely oppose the fraud rather than the firm's specific market strategy. It is only the concept of substitution that the anti market fraud is equated with government intervention in the market. To be blunt, anti-fraud is no price war. The fault of the electric dealer is that it is the consumer, not the wrong price war.