Electric trader "Battle of Life and death" is about to be staged

Recently, the field of electronic commerce is news constantly, ice fire double days, one side is Jingdong mall frequent executives airborne, CTO, CMO, CFO successively in place, indicating the pace of its listing, the fastest possible in the second half of the year to the United States IPO; Metro High-profile NET, traditional retail industry to seize the pace of market Suning easy to buy high-profile layout of the electrical business field, exerting Force book, department store market; On the other hand, Dangdang to improve some areas of free shipping standards, Bowser Network earthquake, glutinous rice Network financial losses, net plan to abolish group buying business, the general manager easy, Yao Point 100, Tuan Bao network bankruptcy imminent; so many hot spots, Are showing an unavoidable fact that 2012 will be a life-and-death year for E-commerce Enterprises, not only in the field of group buying, the enterprise of Business-to-business E-commerce is also facing this situation.

Jing-dong, when, where the customer sincerity goods, excellent 2011 sales are fast growth, Jingdong Mall is achieved from 10 billion to 30 billion of the 200% growth, but the growth is still behind the loss, to support such large-scale losses, capital is the key to every passenger in 2011 planned IPO, although the premature death, But it can reflect its huge capital needs, Jingdong mall also so, although received a 1.5 billion-dollar C-round financing, but according to industry insiders said that the financing has a large part of the account, in accordance with the Beijing-East plan, in 2012 to invest in the Asian project more than 3 billion yuan, plus normal business losses, Such a huge demand for capital only by the C-round financing may be difficult to achieve, so speed up the pace of the listing is also logical, Liu said that 2013 years ago will not be listed, is largely bluffing, which is often used by his strategy, on the current Jingdong a series of movements and the media to see the explosion, I think that Jingdong may be in the second half of this year September to the United States IPO;

2012 will be the year of the expansion and collapse of the electric business, with capital support of Jingdong, when, suning easy to buy all made a huge development plan, category expansion, logistics system construction, information technology input will be a hot topic this year, and the lack of funds or the disadvantage of the post-entrants will gradually appear in this knockout, Had to quit the market, first of all, there will be a number of regional small electric operators to stop operation, after the breakdown of the category of electrical dealers, big electric dealers in 2012 years will be underfunded situation, but not enough to cause enterprise support, so the 2012 will be the main elimination of market segments of the participants.