Electric Trader "Hibernate" physical store take the opportunity to get gold discount strength to let customers shout "value"

Guangxi News Network Nanning (reporter Wang Chunnan) http://www.aliyun.com/zixun/aggregation/35571.html "> Snake Festival Long holiday, Nanning many people rushed to the shopping malls," "The business also by the major electric dealers" nap "time, To carry out various promotional activities to attract customers, so that shopping malls and electrical stores ushered in the Shing of the scene.

The discount strength lets the customer shout "The value"

During the Spring Festival this year, due to the "no power" of logistics, many electric dealers were forced to "hibernate", consumers turned to purchasing power to the physical mall. And in previous years shopping malls when love with the "full on the Send", "full on the minus" means different, in order to try to attract customers, this year many shopping malls promotional means is particularly real direct discounts, or even folded.

Lunar, reporter in Guangzhou friendship (000987, shares bar) store Nanning shop See, the shop leaflet directly marked: Men and women apparel, footwear, leather goods, bags, bedding, children's clothing, and most of the apparel 60 percent, jewelry 70 percent, sporting goods 50 percent-80 percent; the island of Dream Crystal City store launched a lucky bag lottery and discount discount ... The merchant's "forthright" also makes the customer big loose waist bag, waits for the checkout customer to have the long line in front of the cashier.

The same day, Nanning city, Ms. Li took to the street to "sweep the goods", bought two pairs of boots, a sweater, a down jacket and a plaid coat, a total cost of more than 1000 yuan. "The original price of this pair of frosted cowhide boots is 599 yuan," Ms. Li said. Special 199 yuan, another pair of short boots original price 799 Yuan, special offer 299 yuan; these clothes, have from 50 percent to pick, also have from 30 percent rack pick, buy 3 pieces can again dozen 80 percent, the result becomes 40 percent and 24 percent. ”

"Valentine's Day" help push gold jewelry sales

At the beginning of this year, five is a Western Valentine's Day, "the theme of the lunar calendar" plus Valentine's Day "Love Theme", so that the festival period of gold and silver jewelry consumption has a good reason. February 14, Nanning, a number of shopping malls gold counters in the counters are decorated with window grilles or red lanterns, some gold brands also launched a rose-shaped gold ornaments, it is feeling business savvy. "The gold price is relatively stable recently, the small gram heavy gold is more popular with customers." "A gold salesman told the reporter, fraction grams of transshipment beads, 10 grams of zodiac ornaments and other products, because the total price is not high, modelling and beautiful, quite favored by young consumers."

Two-day combination, men tend to choose to send a lover a set of cosmetics, plus many women also pay more attention to maintain their young and beautiful, this year during the Spring festival, cosmetics sales are hot. Dream Island Department of Crystal City store staff, cosmetics sales varieties are mainly concentrated in anti-aging and moisturizing two categories, many brands deliberately launched the "Spring Festival gift Box" widely popular.

High-end "Electronic Spring Festival" into a new favorite

February 13, Nanning citizen Ms. Chen cheerfully bought a 55-inch 3D LCD TV. "As long as you wear 3D glasses, at home can be a large addiction." "Ms. Chen told reporters that during the spring Festival business discounts, buy TV and can get 600 yuan energy-saving subsidy, the equivalent of spending less than 7000 yuan to buy 3D TV, the price is quite cost-effective."

Reporter visited a number of electrical stores that, as the smart TV increasingly become a market trend, consumers are particularly concerned about the intelligent application of products. Singshen, director of the marketing department of Gome, Nanning, said that during the Spring Festival, Nanning Gome sales doubled, of which the price of high-end 3D TV and digital products sales are hot.

This year, the young people have not satisfied with MP4, cameras and other "electronic Spring Festival", the IPad, the iphone and other high-end digital products to become the latest choice, so many businesses once sold off goods.