Electric trader moves into mobile era flash purchase with 12114 leading industry trend

2012, China's E-commerce competition is the most Violent year, but also the rapid development of mobile internet year. In a few big electric business giants beat badly, the competition of the mobile electricity business is also in full swing.

Recently, the Ministry of Industry and Information Technology Institute of Telecommunications published the "2013 version of the mobile Internet white paper." The book points out that mobile advertising is not the first choice for mobile internet companies to generate revenue, and business giants prefer mobile power companies.

The 2013 mobile Internet white Paper shows that the pace of mobile Internet development has gone well beyond Moore's law, with the iteration cycle shrinking from 18 months to 6 months, and will grow at that rate for 3-5 years. Mobile Internet development is beyond imagination, only five years have achieved the desktop Internet more than 10 years of development goals, mobile internet users have more than desktop Internet users 1.5 billion.

Although the mobile internet is booming, its profit model is not clearly visible. In recent years, enterprises have been involved in mobile internet, trying to tap the profit model that can bring direct economic growth point, mobile advertising and mobile electric business are widely favored. However, in the case of mobile intelligent devices and 3G networks, enterprises are becoming more and more inclined to mobile power companies. In addition to the low return on mobile advertising, the white paper argues that the limitations of device screen size are the main reasons for businesses to favor mobile operators.

Flash-Purchase is one of the applications of electronic business which is gradually developed in this background. It is by the Guangzhou Flash buys the Software service Limited company in 2007 constructs the national first mobile phone thing network sale application platform. In the fierce competition of the mobile electricity market, flash-purchase with its new electric business Operation model to stand out. As traditional Internet users flow to the mobile Internet, the Electronic business model of O2O integration will be one of the most competitive mobile applications. In addition, the Flash purchase registered 12114 information address, its competitive advantage is more and more prominent, because users can more quickly and accurately find their official app download address, the user's comprehensive experience has been perfect promotion.

It is understood that the Flash purchase registered 12114 information address channel, users can edit SMS "Flash purchase" sent to 12114 download its app. This approach not only avoids users spending a lot of time looking for app download addresses, but also greatly reduces the risk of app downloads. In today's mobile internet, the ability to find a fast, official, secure app download channel can greatly enhance the user experience. An excellent and potential app must consider the problem of its users downloading channels. Only by making mobile phone users more convenient and accurate to find the app download address, there is a chance to seize the user, to obtain benefits.

Flash purchase Since the advent of its High-tech support to the shopping platform for consumers to bring a high-quality and convenient shopping experience: The realization of the shopping anytime, anywhere. On the other hand, the 12114 information address of flash purchase has added chips to its competitiveness in the field of mobile electric business. In the mobile internet era of user experience, how to bring a full range of users, the perfect user experience is every enterprise to think about.