Electric Trader's involvement in financial industry leads to a growing competition between small and medium-sized customers

BEIJING, January 10 (It channel Panda) Jingdong Mall to Beijing, the IT channel confirmed that Liu this January 1, the company's internal annual meeting said that in 2014, will be the formation of Jingdong Mall financial companies, to provide a variety of financial products.

Liu This strategic change, also shows that the current electric business platform for financial business, coupled with the traditional bank in the online mall "test Water", these two areas of mutual infiltration has become more and more obvious, and the market competition is self-evident.

The fight to pay the market

Last year, CCB, ICBC, Bank of China and other domestic banks have been involved in the field of electrical business, the introduction of online shopping malls, which also caused the concern of the electric business industry.

In this regard, Bank of China (601988, shares) Hunan branch of the department of Electronic banking manager Yang Xiumin, "The purpose of the bank is to recapture the broader payment market." He said that in the electronic commerce industry chain, third party payment is an essential link. The bank has always been in a strong position in the payment field, and the payment company is inseparable from the bank in the business. But with the online mall hot, Alipay, fast money and other third-party payment tools gradually become buyers and sellers of daily tools, the bank's online payment function has gradually faded from the cardholder's vision.

The traditional bank frequently "net", the electric quotient aspect also carries on the layout in the payment domain, Jingdong Mall has completed to the third party payment company net Silver Online acquisition before. Online Banking has a third-party payment license, can be involved in business including internet payments, mobile phone payments, fixed telephone payments, bank card receipts.

The competition for the payment market is getting worse, according to CNNIC data shows that August 2012 online payment institutions, Alipay covers 129 million Internet users, ranked first in the institutions. Tenpay to cover 55.96 million people ranked second, the financial institutions of industrial and Commercial Bank of China (601398, shares), Agricultural Bank of China (601288, shares bar) only 52.88 million people and 42.17 million people by three or four, but less than half the number of Alipay users. It can be seen that the traditional banks in this area of competition has lagged behind.

Get the data from the source

For the payment market, Liu that the next 10 years, the technology-driven data finance business will be the main direction of Jingdong Mall, after the acquisition of net Silver online is not only to make an online payment company. Payment is only a small part of the future financial services business of Jingdong.

In fact, hidden in the pay market behind the other focus is the snatch of small and medium-sized customers, in the era of large data, more and more enterprises to find data on the importance of the future development of the company. And how to seize the small and medium-sized customers first is to obtain data from the source.

Analysys International E-commerce analyst Shou sent in the Beijing It channel interview, said the bank has a large number of cash flow needs to be changed, the problem is that the data acquisition capacity is limited, can not get the information of small and medium-sized customers, but this part of the group of customers is very large, Getting involved in the electricity business can make banks more accurate and efficient in their positioning of the user.

Analysts Meng also believe that the information banks used to control was limited to the financial sector and the payment sector, and that there was no more information on the trading of companies, which led to a complex process of approving credit services for SMEs.

Obviously, in this respect Ali financial do more prominent, in Arrey financial operation, Alibaba, Taobao, cat and so on all the data are financial platform open. These data include the time, place and partner of the customer's transaction, as well as the quantity change of the goods. Subsequently, the rating system will be the small and medium-sized customer certification registration information, traces left, trade platform performance and so on analysis.

Specifically, Ali finance is the use of these data on the customer's historical trading flow analysis and quantification, to judge the true credit status of customers. After that, the customer interaction behavior analysis, such as the customer's collection, feedback, evaluation and so on. All information will eventually enter the database for quantitative, and the numerical input network behavior scoring model, so that the small and medium-sized customers to grade.

Credit demand of small and medium customers

It takes so much effort to analyze and process data, so what is the point of doing so? Ali Financial also gave the answer, the significance of these data is greatly simplified the line operation of the loan, Alibaba Group vice President, Ali Financial director Hu Xiaoming said that Ali's single credit cost in 2.3 yuan, but the bank's operating costs may be around 2000 yuan. For SMEs credit data, banks need to take tactics credit review, resulting in the high cost of SME loans.

In the future, Liu said, in addition to providing loans to businesses, it will also provide personal loans to consumers. Jingdong can achieve this goal is based on the Beijing-east master of China's most authentic, most effective order transaction information, which is the advantage of the amount of Jing Dong.

In this connection, Shou that the Electronic business platform to provide financial services for the purpose of helping customers better sales, not only provide a platform for sale, but also provides a variety of payments and logistics solutions. Small and medium-sized customers in the demand for credit is still very large, the electric business platform in this respect can help them, and do not need too much cost.

According to Alibaba's research data show that about 89% of corporate customers need to finance, financing needs under 500,000 of the enterprises accounted for 55.3%, 2 million of the following 87.3%, and 2 million of the financing demand is precisely the traditional banks and other financial institutions disadvantage.

It can be said that the electric business industry has made important breakthroughs in the financial field. and the traditional financial institutions of some of the action also shows their "crisis awareness", in 2013, the mutual infiltration of electricity and finance may be further intensified, and the two closely related areas of competition and integration will bring more perfect service system. (Beijing, the IT channel)