Electrical Business Credit Certification to promote the healthy development of the industry

One side is the authoritative third party enterprise Credit service organization, one side is the leading Internet Security Service provider, the two cooperation can produce what kind of "chemical reaction"? April 9, Goufute Enterprise Credit Co., Ltd. and Qihoo Technology Co., Ltd. signed a strategic cooperation agreement, said that the site will be around the credibility of the certification services to launch a comprehensive cooperation in the news or will reveal the answer. "The two sides will give full play to the enterprise information Services and the Internet platform complementary advantages, vigorously promote the credit rating, good reputation E-commerce platform and enterprises, to help consumers improve the ability to identify network fraud, and jointly promote good e-commerce industry, prosperity, security and healthy development." Shing, deputy director of China International Electronic Commerce Center, made the best comments for the two sides.

Safety concerns Internet development

Internet and electronic commerce have become the part of China's strategic emerging industries and modern circulation mode, but can not be neglected, phishing websites and false websites have hit the consumer's confidence.

According to the 360 Internet Security Center released the "2012 China Internet Security Report", the current site identity security situation is extremely serious. 2012, 360 Cloud Security Center confirmed the addition of 873,000 phishing sites, up 73.9% from 2011, interception of phishing site visits 8.1 billion times, compared to 2011, the increase of 273.3%, is the same time the interception of the number of horse Web pages nearly 200 times times. And from the statistical data, the phishing site has shown rapid growth and speed up the spread of the momentum, identity fraud is the most prominent characteristics of phishing sites.

"The credibility of the network fraud problem increasingly serious, which seriously hindered the development of e-commerce and internet business." "Shing said.

In this respect, Qihoo Technology Co., Ltd. President Xiangdong said that the lack of identification of the ability to identify the Web site is the Internet users in the daily and search process is easy to be deceived by the main reason. "If you can not effectively put online fraud, fishing and other phenomena to curb, so that each pick up the mouse to trade on the Internet can not feel at ease to complete the last click, then the industry is a kind of harm to netizens is also a misfortune." ”

Joint efforts to promote credit certification website

It is based on the above reasons, in order to build a more secure, open and honest network consumption environment, as with a decade of professional credit experience Goufute and security field leading Enterprises Qihoo 360 company came together. The introduction of the "credit website certification open platform" is more and more time.

According to Goufute Enterprise Credit Co., Ltd. General manager Chen Dengli introduced, cooperation through Goufute credit, China Household Appliances Service Maintenance Association, Chinese Medicine (600056, share bar) health products import and export Chamber of Commerce, China International Freight Forwarders Association, China Cuisine Association, China e-Commerce Association Dozens of certification bodies certified website enterprises and industry associations credit rating enterprises will be 360 Web site certification platform as a good faith website, the Enterprise important Promotion window, in order to promote the "trustworthy profit, the credibility of the subject" of the business Credit system construction and credit services development, guide consumers Safe shopping. "Take Goufute credit as the hand, with 360 browsers, comprehensive search for the platform, to hundreds of millions of netizens, display the real information of certified enterprises, help consumers understand the credibility of the website credit information, distinguish false information, phishing website, guide its safe shopping, this innovative exploration cooperation, will provide new thinking and direction for our country's electronic commerce, and form a new search storm. "Chen Dengli said.

Xiangdong described the partnership as winning, "for the government, this platform helps to establish and improve the Internet Security Trust system, enhance the credibility of China's Internet; for certification bodies and industry associations, the platform embodies the certification bodies, trade associations of data authentication value, activating the entire certification industry chain. ”