Electrical business o2b New business Opportunities

Electric dealers, o2b new business opportunities to be ready to send

At this stage of the pure electricity and Platform electric business, in fact, they are the pioneer of China's electricity business, but will not be the final subject, the traditional enterprises such as the stars are the backbone of China's e-commerce in the future and driving force. Our correspondent Cao Xiaolin

E-commerce in China originated in 1998, at that time, E-commerce is still little known, not be optimistic about the new things, now, after more than 10 years of development, E-commerce has become China's economic strength, and occupy an advantage. In this year's dual 11 online shopping, when every day the cat's turnover of 936 million, over the city 1 days of total retail sales. Pure electric quotient of the electric quotient to deduce the miracle spreads the line, pour force traditional enterprise net. Bill Gates once said that 21st century will be either E-commerce or no business. The popularity of E-commerce has spawned another business model-O2B (twist to Business), commonly referred to as the electric operator. The electric quotient mode of this kind of electricity merchant is now becoming common, the electric business market share has reached tens of billions of levels, and the growth rate of 300% per annum grows rapidly. With the rapid development of E-commerce, the market in the next few years will expand faster. The boom of the electric commerce market is reflected in the explosive growth of e-business.

The simple path of traditional enterprise net

With the development of the Internet in the economic field, the traditional industry is increasingly eager to use the Internet to enhance its information level, open up new markets, E-commerce is the start. But although the entry threshold of E-commerce is not high, it is not difficult, it is difficult to do strong. Do not only need product brand E-commerce, but also need shop brand, how to let potential consumers find the entrance is a difficult thing. The traditional enterprise lacks the Internet experience and the network business Operation experience, oneself does the electronic commerce to face many difficulties, the electricity merchant or will not only has not enhanced the benefit, instead has become the sale which the money burns. This concern is the net of many traditional enterprises, also hindered the process of their Internet access, to some extent, also affected the development of e-commerce in China. At this stage of the pure electricity and Platform electric business, in fact, they are the pioneer of China's electricity business, but will not be the final subject, the traditional enterprises such as the stars are the backbone of China's e-commerce in the future and driving force. It can be said that the development of e-commerce in Chinese traditional enterprises is not up, China's e-commerce will not have real brilliance. The emergence of the electric business enterprise has promoted the process of the traditional enterprise net to some extent, and promoted the development of the network economy in China.

On behalf of operating enterprises to play the role of the Enlightenment and guide, many things are the positive results of the interests driven by the objective results, the operation of the electric business operation risk is significantly lower than the traditional e-commerce itself, basically as long as a single, even if the performance is flat, there are services charges, near Hanlaobaoshou. Under this kind of interest motive's leading, the electric business enterprise has the great enthusiasm to promote the traditional enterprise to surf the internet to do the electronic commerce, objectively is advantageous to the Chinese electronic commerce market prosperity. Electric operators on behalf of the operation of enterprises have a professional electric business services, its concept is more skillful, business more proficient, management more scientific norms, can help enterprises to effectively reduce costs, improve work efficiency, meet the needs of enterprises to expand E-commerce strategy, so that traditional enterprises faster and more smoothly to complete the online layout, to open up the new blue Sea of enterprise growth.

New market opportunities for power generation operators

Any industry has its life cycle, the emergence and development of the electric business generation operation industry is now. The electronic business operation is based on the e-business, since March 1998 our country completes the first on-line transaction beginning, until now, the electronic commerce from the edge trade way changes the mainstream, its formidable present scene and the prospect anticipation to all walks of life has produced the strong effect the appeal and the cohesive force, the traditional profession Internet business enterprise's demand is stimulated, Then the electric business generation operation came into being. After about 4 years of development, the electric business Operation Market rough scale, also emerged a number of profitable enterprises, such as Wuzhou online, Ruijin Lin, network beauty and so on. There are also various modes of operation, some of the operators are pure online shop transportation, and some is as a distributor of brand dealers, from the brand to purchase, sales, to obtain sales commission; Some operators are responsible for front-end business, shop decoration maintenance, merchandise shelves, receive distribution orders, after-sale customer service, etc. Some are the integration of the front and back end services, in addition to the above services, but also responsible for warehousing and logistics. This pattern is an integrated OAO (online and Offline) layout on line.

Recently, on behalf of the operation of the company's services to do more fine, the price is also cheaper, such as easy to major technology for the brand to provide "one-stop" e-commerce solutions, to help brand businesses to develop and manage E-commerce sales channels, the establishment of E-commerce retail management system, to undertake brand merchants E-commerce supply Chain To build an integrated E-commerce service platform. There are huge business opportunities in the electric business market.

The dilemma and prospect of o2b

The main customer of the operation Enterprise is the traditional enterprise, the traditional enterprise inevitably has the traditional inertia. One of the difficulties of the telecom operators is from the traditional enterprises. Traditional enterprises are unfamiliar with e-commerce, or distrust, or expectations too deep.

The traditional enterprise will be an important booster for the future development of China's e-commerce industry, the traditional e-commerce situation is directly related to the development of E-commerce in China, which will also affect the development of the electric business. Although the traditional enterprise net rapid development, but from the absolute view is not mainstream, this one on the one hand, the market space is very large, electric operators on behalf of the operation of the company will be promising, on the other hand also shows that the traditional enterprises will not be strong online, the concept of lag also slowed the development of

Although some brands are aware of the need to develop e-commerce, the lack of clear understanding of e-commerce and clear positioning. Or the Internet as a channel for offline replenishment and sales, without mentioning the strategic height, or the unrealistic expectation that E-commerce is a lifeline, requiring a high degree of efficiency in a short period of time. Hangzhou Hee-lang Information Technology Co., Ltd. assistant general manager Dupeng told reporters, Hee-Lang and well-known health care products "gold partner" at the beginning of the cooperation, had encountered the other side distrust, "their company from each department has been deployed in our staff for one months, followed our work, for the timely follow-up program production." Dupeng revealed that at first, "gold partner" requirements and the line of publicity, but also to use the old man, old too, such as virtual characters, but they based on actual operational experience that should take the road of differentiation, design a more suitable for network marketing program. Eventually, AO customers, they still listen to the customer's comments. Distrust and decentralization are also one of the problems encountered by the electric operators on behalf of the company.

The difficulty of lasting cooperation is also a headache for the operating companies. Many traditional enterprises in the beginning of the network need to support the operation of enterprises, but once the full wings flew off to go it alone, the establishment of their own electric business operations, electric operators on behalf of the operating company has become the Electric Business Training Institute, the brand is paid tuition fees.

At present, E-commerce is better, one is the Internet brand, such as small bear electrical appliances, Bellede and so on, and then the electric carrier operators, Taobao is accurate to say that the electricity business platform to do well, and Jingdong, when the consumer electronics companies have not yet realized profits. At present, the main operator of the electric carrier or to assist the brand to enter the more mature electric platform, and since the construction of a few sites, basically in a stagnant state, in fact, there is no need to build a website, simple search and access to consumers is important. The mainstream of the domestic operators have indeed been achieved "than the traditional enterprises themselves do better" to Taobao shop operation for example, with the involvement of the outsourcing business, sales can generally grow more than 10 times times. Sadie consultant Liu that more and more brand enterprises began to tend to network marketing, to build their own online brand stores, to the electric business operators on behalf of the broad development space, and do not need to burn money can have a stable business.

The reporter thought the electric business generation operation profession has the broad prospect, is the new blue sea, will explode. It does not say that traditional industries will continue to emerge new enterprises, the modern industry has appeared a small link tendency, such as Apple, a world-class enterprise, only responsible for brand creativity, research and design, production, sales and other aspects of all outsourcing, they only master the core components, then the electrical business also completely do not need to do their own, electric business on behalf of the operation Industry will have a large market.