Electrical Business Strong

Electric dealers are encountering a rare cold spell, the severity of which is as zhongxingpengyue as the heat.

Take the youth to gamble tomorrow, still be addicted to die? According to statistics, the current domestic outage or transformation of the Web site has: The West meter network, Amoy Magpie Network, have goods network, APP Gold Everbright Warehouse. Jingdong Mall CEO Liu even predicted that 2012 will be the year of the demise of the Business-to-consumer. There are also insiders pointed out that the electric business industry is suffering from the cold winter or even bubble burst, a round of industry shuffle will be inevitable. Echoing this is the Lok Tao Net founder Bi Sheng in a recent public speech exclaimed "E-commerce is a scam."

After the veteran Shengchang, IPO postponed, and there is a blog exposure said that every customer prudential products have dead inventory a billion of yuan, 4-year cumulative deficit may exceed 2 billion yuan. Where the customer is not really a loss of 2 billion yuan, as long as the parties do not publish the business figures, the outside world is impossible to know exactly. But from the recent years, every customer's burning money to observe, this figure is possible, at least, where the customer has the ability to achieve this figure. And the industry has the ability to withstand this loss of more than just the guest family. Another electric business giant Jingdong Mall, since the line, 3 rounds of financing to obtain 1.531 billion U.S. dollars, and the outside world for its last year's loss rumors is 3 billion yuan. In the first half of this year alone, the disclosure of investment and financing (excluding group buying) in China's electricity industry is 1.83 billion dollars.

The 10-digit investment and loss prediction not only reflects the status of the electric business enterprise's burning money, but also a side recognition of the rapid growth of the electric dealer. It would be unthinkable to return 5 years ago.

The frenzied investment makes the electric business giant to occupy the market not to fear the loss, enthusiastically burns the money, although many small and medium-sized electric business enterprise already gradually unbearable, complain, but at least in the near future, this brutal market competition behavior also is difficult to end. Giants are caught in a situation similar to the prisoner's dilemma, although all in the loss, want to converge, but who do not dare to really converge, the market once lost, and then grab back hard.

Burning money is not a bad choice for the Giants if it is not to catch up with the Chinese concept in the U.S. stock market. VCs who invest hundreds of millions of of billions of dollars are not ...

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