Electricity business and brand business contradictions intensified, online shopping rights vulnerabilities highlighted, consumers said innocent victims

This year's "3 15", online shopping has become the hardest hit by consumer rights complaints, especially the Internet to buy luxury goods can not enjoy after-sales service This phenomenon has been criticized. The reason, is a long time between the electricity quotient and the brand business contradiction intensification embodiment, this also makes the network buys the safeguard the flaw to be gradually prominent. In this game, consumer rights and interests have become the victims of innocence.

For traditional brands, the implementation of different regions, different agency levels of channel sales is a long-standing habit, but the emergence of online sales platform to disrupt this habit. Due to the transparent nature of the Internet, the geographical limits of commodity prices have been breached. At the same time, the network shopping platform by virtue of its own lower than the traditional channels of operating costs, so that the price advantage of goods more obvious, the traditional brand of traditional sales channels is a heavy blow. More and more brand dealers denounce the unauthorized sales behavior of electric dealers, and even ban them.

From a legal point of view, if the electric business enterprise does sell counterfeit products, is involved in consumer fraud, at the same time, trademarks of the brand will also be suspected of infringement; but if the electrical business enterprise sells the product is the authentic, only is the sale does not have the authorization, then the brand merchant does not have the right to investigate the legal liability of the electric Business enterprise strictly. In this case, helpless brands can only take other measures to combat online sales, such as: online sales of products do not provide the national UNPROFOR and after-sales service, so that online and offline channels of the dispute spread to the innocent consumers.

However, according to the existing law, only when the product does exist quality problems, or in the legal "three packs of" obligations within the scope of the situation, consumers have the right to require the brand to perform the corresponding services, the brand can not be purchased by consumers through the internet to refuse to return the warranty. In addition, if consumers want to not provide after-sales service to the brand to complain or prosecute, it is difficult to find the relevant legal basis. This legal blind zone, so that consumers often suffer from the damage and rights-free.

In the face of the loopholes in the online shopping rights, the Ministry of Commerce is enacting the regulations on Network retailing to make regulations for the whole network purchasing industry. However, in order to effectively solve the problem of consumer network to buy luxury goods facing the after-sales service and other issues, but also need to expand the scope of the legal three packs to further clarify the legal responsibility of the electric business and brand, so that consumers online purchase rights, according to the law, there is evidence to follow.

Both the traditional brand and the emerging electric enterprises should understand that in the pursuit of commercial breakthroughs, but also to protect consumer rights. If consumers ' rights and interests are not respected, they will be subject to the development of the whole online shopping market. Although traditional brands may temporarily strengthen the management of agents and other measures to combat online sales, but the development of E-commerce has unstoppable.

At present, brand-makers need to gradually change the concept, change the price system and management methods to adapt to the Internet and e-commerce, rather than blindly to suppress this sales channel. Similarly, for the electric business, although can through overseas purchasing and other methods to solve the problem of supply, but the informal way after all, can not let the supply of stable protection, but also to try to negotiate with the brand to solve the licensing problem. Only online and offline channels to achieve healthy development, reasonable competition, in order to let consumers online shopping rights no longer in the "gap between survival."