Electricity business April Again the price war Suning gome "online game"

Beijing News (reporter Lin Chiling Zhang Yi intern Li) is still in the "burning money" phase of E-commerce enterprises, last year because of competition to promote "fight". Reporters yesterday learned that more than a new round of home appliances business price war, is brewing.

yesterday, Suning Tesco announced that April 18 to 20th, will organize a large-scale price reduction activities, "the price margin at least 20%." Coincidentally, Jingdong Mall, Gome (micro-Bo) Bowser network, and so on, recently have promotional programs.

suning Gome (Weibo) "Online game"

in the news of the "price reduction at least 20%" by Suning Tesco, Gome's Bowser network announced on April 12 13th to launch a promotional campaign "48-hour Ultimate crazy Rob benefits", involving a whole category of goods, the price will be lower than the market price of more than 10%, of which the life of electrical products prices will be lower than the overall market price 40 About。

Jingdong Mall will be targeted for mobile phone products, April 9 19th to launch a promotional. According to relevant sources, Beijing East will be possible to achieve a number of mobile phone manufacturers of direct cooperation, including Samsung, Sony, Nokia, HTC and so on, Beijing East will be in the supply and price advantage.

It is understood that Su Ning easy to purchase last year's sales of 5.9 billion yuan, and this year's sales target is 30 billion.

Li Bin, Executive vice president of

Suning, said that to achieve this goal, the use of price wars to cut existing market cakes and river closure of new users become an inevitable choice for suning easy to buy.

"Consumer shopping habits are prone to change, but prices remain their top concern." "said Li bin.

for the above 3 promotion plan, electricity business inside Boss Day Cat (original Taobao Mall) said no response.

use price war to challenge "Jing Dong"

price wars in recent years, but a lot of price war belongs to the "Kill 1000 800".

November 11, 2011, Taobao, Beijing-east, when the internet shopping giant launched the "Century Singles Day" large-scale Low-cost promotions, but to this year, Jingdong Mall, Amazon China, new eggs and other online mall price war strength weakened.

Amoy network data show that from the beginning of the 4 quarter last year, Jingdong Mall, Dangdang, Amazon China, such as a large number of business sites of the commodity prices have risen to varying degrees. Industry analysis, many electric dealers in the more and more the loss of large-scale "burning money" state.

Therefore, the price of electricity sales promotion, often seen as "self-inflicted" competition. Li Bin said that Suning easy to buy this time is not "self-inflicted" price war: "Suning easy to buy under the line of nearly 200 billion of the procurement scale, so that its 3C home appliances in the field than the current major manufacturers have 8%-10% of the procurement price advantage." ”

from the view of the report, Jingdong Mall 2011 Annual sales of 30.96 billion yuan, the year-on-year growth of more than 200%, the department store sales of goods reached 5.24 billion yuan.

"Suning easy to Buy is 2011 electric business industry, the only did not absorb external investment and realize the profit of the electricity quotient, but it is far from Jingdong and Taobao scale still has a big gap." Suning easy to buy bigger, must take these two opponents down. Price war is the most effective way. "Home Appliance industry analyst Liu Buzhong said.

Home Appliance Stores online promotions, but also face the "impact of the entity shop" concerns. Industry personage Liang said, want to avoid the line price war affects to offline entity chain store Sale business, the most effective way is "dislocation management", will be special promotional items staggered, online special products in the function, appearance, color, specific models and other aspects have to be different from the offline products.

Remind

price war to around

Reporter Use price comparison plug-in "Ruyi Amoy" found, random sampling, such as plasma TV, washing machines and other electric brands, found that even in some low price or is being promoted by the electric Dealer's website, can not do every item is "the lowest price of the whole network", some of the electricity business site, although marked "equivalent to XX price", But this kind of deduction uses the website coupon and so on the form to return.

Bowser, vice president of the network Pengliang said that some propaganda "the lowest price" of the electricity quotient, the price is not the lowest. Insiders said that the electric sales promotion "Fangweising" is also very common, the price of 5% dare to shout cheap 20% of the situation abound, reminding consumers before the order to do or around.

part of the traditional home appliances stores and electrical appliances dealers have revealed that many electric business enterprises in the promotional period, will be individual decline of the larger products to use the site's dynamic effect of highlighting the advantages of the majority of regular sales or best-selling goods to keep the price does not move, or even a slight rise.